Ace Cable

entropy Collection thaumaturgist pedigree RES 351 Data Collection flair Cable As stated in the calendar week two, Ace Cable is an established comp all that offers cable television, telephone and lucre go to its customers. These services argon available to customers across the United States and they nonplus been in business since 2000. In recent years, the competition has grown and Ace Cable is experiencing a decrease in customer enrollments. Customers now stand multiple options to consider before enrolling into an agreement and Ace Cable is get bying explore to persuade more than people to sign on with the company.The search include defining the community from which the take ins were attracted. When it comes to the population and the different samples bundleed, the main goal is to reduce on customers and provide outstanding services by conducting customer interviews, and surveys including aggroup interviews of only ages. There atomic number 18 several methods t hat have interpreted tush concerning collecting samples. The individual interviews we have collected were samples by applying surveys, from casing to face interviews, in-store feedback, and telephone surveys. These surveys and interviews atomic number 18 conducted on a daily basis.These surveys are taking clothe in order to better our business when it comes to Ace cable. Individuals are completing surveys by voicing their opinions when it comes to the services and the channels that are selected. By having these surveys and interviews in place, we are getting the best feedback on what type of services they are looking forward to and what needs to be improved. In strike to group interviews, samples are being collected by surveys that are conducted at the time of the interviews. The surveys samples that are collected deals with expectations, feedback, and improved service.By having these different outcomes taking place, we grass collect enough samples through interviewing and s urveys bring an outstanding cable company. future(a) step is to chance the appropriateness of the sample size. In inquirying ACE Cable we were able to find it effective in our methods of sampling as rise as appropriate for the sample size. Since ACE Cable is a long-familiar company that ranges all over, we found it key that more than just demesne sampling (the most important form of cluster sampling) was used in the research. As mentioned earlier, ethods such as interviews, surveys, face to face contact, telephone surveys, and in-store feedback all played a vital role in how it was made accomplishable to reach out on a wide network of customers and collect data. Through each individual store and employee of ACE cable at different locations covering all of the companys population, feedback is being taken to ensure data is all being compiled for better use of the business effectiveness. With probability sampling the data of ACE Cable was able to be more detailed and precisely r esearched on its large scale. Sources of bias or errors are possible when sampling.Validity is the degree to which the investigative goals are measured accurately, and the degree to which the research truly measures what it intended to measure. Another measure tool is reliability, which measures consistency. Reliability refers to the accomplishment to which the research measure is a consistent and dependable indicator of the investigation. If the bar technique provides the same results once the measurement is repeated the accuracy of the measurement is high (Suresh, 2011) Selection biases are induced by sampling design. The sample group must be a true representation of the population without errors.It is important to decide how you select an appropriate setting and sample to conduct the study in order to avoid errors. Data collection takes place after sampling. Observation approach, investigative questions, communication approach, and questioning approach are just a few data colle ction methods used to collect data. Observation approach research is collected data through watching, recording, and compendium of observed behavior as it occurs in a natural setting. investigative Questions are specific questions that the researchers ask to provide sufficient details and answers to research questions.Communication Approach research is collected of data through mass communication, media or speech. That kind of data involves surveying or interviewing people and recording their responses or analysis. Questioning approach research is better known a surveying. mess is the process of data collected through interviews, questionnaires, the telephone, mail, a computer, e-mail, or the cyberspace (Cooper, 2011). The researches decided surveys would be the best way to determine why Ace Cable enrollment decreased and surveys constructed in a format that eliminates any ethical concerns. The data collection has no ethical concerns.All surveys contain the loneliness act state ment. All surveys explain study benefits and all participants answers remain confidential. The surveys are mailed across the United States and surveys are in the customer lobby. At this time, the researchers will not conduct e-mail surveys. Its best to determine customers responses via mail and in-house first before branching out if there is a lack of participation. Cooper, D. &. (2011). Business research methods. New York McGraw-Hill/Irwin. Suresh, K. T. (2011). Design, data analysis and sampling techiques for clinical research. Retrieved July 25, 2012, from RES 351.