Exotic Smokes

foreign Smokes bottom Company Consumer Behavior Outline MKT 2 Exotic Smokes tush Company Consumer Behavior I. Introduction A. TRIAAD research Group is working with Exotic Smokes Cig bette Company to conduct an in-depth ask of customer behavior to die the market for their new flavored cigarettes, development fruit and candy flavors. Flavors: Tropical, Strawberry, Apple, Vanilla, Grape, and Watermelon B. The contender includes RJ Reynolds, Camel, Kools dispassionate Fusions, and Salems Silver Label. C. underway perceptions of flavored cigarettes: the youth is attracted to candy flavors and are more prone to buy cigarettes due to flavor. It is likewise said that it contributes to youth becoming rhythmic smokers. Young smokers mean that flavored cigarettes are less detrimental than non-flavored cigarettes. They are just as addictive and have the same harmful effects as regular cigarettes. II. Project Definition A. Advertising compute: $25 million B. Marketing Strategies: 1. Magazine Advertisements 2. Billboards along the side of the roads 3. Posters in Subways 4. Advertisements on the side of buses 5. Direct Mail Promotions 6.

forget and beau monde Events: offering free samples at events C. Product and grime Identity 1. incase Design: the company bequeath have their products with unique and diagrammatically appealing packages that will create a visual impact. The classifiable look of the cigarette pack itself serves as a change of location adv ertisement of the brand when carried by a sm! oker, when placed in concert in a retail setting, the packs as mini-billboards for the brand at the point of sale. 2. use celebrity faces such as thaumaturgist Khalifa and Rihanna as the faces of our products. Using the bums role models and idols will promote consumers to purchase Exotic Smokes Cigarettes products. III. schedule Objectives A. The primary objective of this topic is to...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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