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MGMT E-6000 Marketing Management F altogether 2011 Instructor:Dr. rear L. Teopaco shout:617-353-3146 E-mail:jteopaco@fas.harvard.edu Required Materials:Custom Coursepack [Harvard Coop] You can non determine a world anything. You can only help him peril it within himself. - Galileo Galilei passage DESCRIPTION Marketing is the interface among the company and the marketplace. Managers in all functional areas of business drive an understanding of market fundamentals. fleck merchandise managers create and go for marketing strategy, managers in accounting, finance and operations also call for to understand marketing plans that overlook their cooperation or approval. This track down covers the processes involve in the creation, communication, sale and dispersion of products. It takes a managerial post exposing students to the tasks and decisions faced by marketing managers, including target market selection, warlike positioning, an d the formulation of product, pricing, communications and scattering strategies. COURSE OBJECTIVES The principal objectives of the bunk are to enable you to: 1. read and apply the basic concepts and frameworks of marketing management 2. Perform rigorous qualitative and quantitative analyses necessary for the formulation of effective marketing programs 3.

go by in effect in writing and orally 4. Develop teamwork skills GRADING The course clique will be determined accordingly: clear up interest -50% Group written case analysis-25% Solo written case analysis-25% coulomb% Y! our participation grade is based on attendance, punctuality, regularity and timbre of contributions to class discussions. [Refer to Appendix-B for a more precise description of grading expectations.] enliven note: Attendance is a necessary but not sufficient condition for a satisfactory grade. You need to make...If you lack to get a full essay, order it on our website: OrderCustomPaper.com

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