Case Nivea

1) The management decision problem of Nivea in U.S. grocery is that the groom is not as strong as it is in different parts of the world. 2) The marketing enquiry problem is that the U.S. market poses galore(postnominal) obstacles because it is the largest and close dynamic market in the world. 3) A descriptive investigate design should be adopted by Nivea because it need to tell market characteristics and function and to understand the preferences of American consumers for skin idol worship products. 4) The role of soft research in apprehensiveness the preferences of U.S. market for skin perplexity products is to gain a qualitative sagaciousness of the underlying reasons and motivations of the American consumers, and a direct qualitative research should be used. 5) Nivea should conduct the electronic tack togethers such as e-mail and internet interviews to understand the preferences of American consumers for skin care products, because electronic method s is the fastest method of obtaining data from large human beings activity of respondents and also its the lowest cost for large sample. other method that could be conducted is personal methods through in spot interviews, core intercept or CAPI.

6) Likert scale: Nivea sells a vast cast of products a- strongly dissent b-disagree c-neither agree or disagree d-agree e-strongly agree semantic differential scale: measuring preferences ruling :_:_:_:_:_:_:_: weak dominating :_:_:_:_:_:_:_: submissive self-conscious :_:_: _:_:_:_:_: comfortable fractious ! :_:_:_:_:_:_:_: calm Staple scale: Nivea +5 +5 +4 +4 +3 +3 +2 +2 +1 +1 high prize poor service -1 -1...If you pauperization to get a full essay, order it on our website: OrderCustomPaper.com

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