Starbucks and Corporate Responsibility - 1238 Words

Starbucks is at this point a household name in many countries. This small Pike Place; Seattle, WA partnership founded in 1971 has gone from a retail coffee bean and equipment store to a huge publicly traded company that has set sites that rival that of McDonald s. However, the Starbucks Grande mocha latte was a long transition in the making. The original partnership of three; English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker, were in the business of roasting coffee beans and selling the equipment to turn those beans into high-end coffee, not that of biscotti and mocha. Starbucks as we know it was originally the passion of one Howard Schultz, which came on board as the head of marketing in September†¦show more content†¦In 1995 Starbucks began a program to improve the conditions of workers in coffee-growing countries, establishing a code of conduct for its growers and providing financial assistance for agricultural improvement projects. In 1997, Starbucks formed an alliance with Appropriate Technology International to help poor, small-scale coffee growers in Guatemala increase their income by improving the quality of their crops and their market access; the company s first-year grant of $75,000 went to fund a new processing facility and set up a loan program for a producer cooperative. Starbucks stores also featured CARE in promotions and had organized concerts with Kenny G and Mary Chapin Carpenter to benefit CARE. Starbucks had an Environmental Committee that looked for ways to reduce, reuse, and recycle waste, as well as contribute to local community environmental efforts. There was also a Green Team, consisting of store managers from all regions. The company had donated almost $200,000 to literacy improvement efforts, using the profits from store sales of Oprah s Book Club selections. Starbucks stores participated regularly in local charitable projects of one kind or another, donating drinks, books, and proceeds from store-opening benefits. The company s annual report listed nearly 100 community organizations which Starbucks and its employees had supported in 1997 alone. Employees were encouraged to recommend and apply for grantsShow MoreRelatedCorporate Responsibility: Starbucks1931 Words   |  8 PagesGlobal Corporate Responsibility: Starbucks Introduction A cup of coffee in the morning seems like such a simple pleasure and certainly not one that a person would generally associate with ethical issues like social responsibility, or global corporate citizenry. However, a cup of coffee is actually a serious ethical issue. Coffee is one of the commodities that are still grown in some areas in conditions that are similar to slavery or sharecropping. Moreover, coffee shops, like many fast foodRead MoreStarbucks : Corporate Social Responsibility Essay1853 Words   |  8 PagesI. Introduction Starbucks is the leading competitor in coffeehouses in America and leaping its way to the top as an international coffeehouse where it is listed # 146 in the Fortune 500 list. As a corporate giant, Starbucks has major responsibilities in earnings profits for investors. Having over 12,000 stores Starbucks employs over 150,000 employees and serves millions of coffee to loving customers. Being the leader in the coffee industry, Starbucks has a responsibility in both externally andRead MoreStarbucks s Corporate Social Responsibility1745 Words   |  7 PagesStarbucks is an extremely popular chain coffeehouse that originally began in Seattle, Washington in 1971. Starbucks currently has over 17,000 stores and its mission is to â€Å"inspire and nurture the human spirit – one person, one cup and one neighborhood at a time† (Starbucks 2017). 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Now, more and more people are starting to believe that companies should pay more attention to social and environmental concerns that effect not just the shareholders, but the stakeholders and even society as a whole. The practice ofRead MoreCorporate Social Responsibility1375 Words   |  6 Pagesï » ¿Running head:( STARBUCKS) Starbucks Aneez Mohammed Columbia Southern University Starbucks. 1.Starbucks has worked hard to act ethically and responsibly. Has it done a good job communicating it efforts to consumers? Do consumers believe Starbucks is a responsible company? Why or why not? Starbucks opened up in 1971 in Seattle as the first Italian company in United States to have a coffee house for customers. The idea was to have a setting of Italian elegance, a personal treatRead MoreThe Financial Impact of Corporate Ethics: Positive for Some, Not for All1059 Words   |  4 Pagescontents Executive summary...1 Introduction...1 Changing attitudes towards corporate responsibility...1 Corporate responsibility and ethics...2 Case study: Starbucks...2 Conclusion...3 The financial impact of corporate ethics: Positive for some, not for all Executive summary This paper provides a general overview of changing attitudes towards corporate ethics, along with a specific case study of the Starbucks Corporation. Although corporations remain profit-making institutions, increasinglyRead More Corporate Social Responsibility Essay1698 Words   |  7 Pagessocially responsible and now stakeholders almost expect a company to have CSR policies. Therefore, in twentieth century, corporate social responsibility (CSR) became an important development in public life (Barnett, ND).Corporate social responsibility is defined as â€Å"the ways in which an organisation exceeds the minimum obligations to stakeholders specified through regulation and corporate governance† (Johnson, Schools and Whittington, N.D cited in March, 2012). Stakeholders can be defined as â€Å"those individualsRead MoreStarbucks Corporate Strategy Essay1314 Words   |  6 PagesStarbucks Corporate Strategy Corporate Strategy fundamentally is concerned with the selection of businesses in which the company should compete and with the development and coordination of that portfolio of business.[1] In the case of Starbucks the corporate strategy they have implemented is unique to their industry which has allowed them to differentiate from their competitors and is summarized best by Howard Schultz CEO of Starbucks, â€Å"We’re in the people business serving coffee,[2]† high quality