Ben and Jerrys Remarkable Success Essay Example | Topics and Well Written Essays - 1000 words

Ben and Jerrys Remarkable Success - Essay ExampleWe have a progressive, nonpartisan social mission that seeks to meet kind needs and eliminate justices in or local, national and international communities by integrating these concerns into our day to day business activities. Our focus is on family and children, the environment and sustainable agriculture on family farmsEmployees enjoy works at Ben and Jerrys and the company maintains a low turnover. The company states that they have a deep respect for human beings wrong and outside the plant. According to the Employee Job Satisfaction Model revised by Richard Scholl, job satisfaction is the employee response to the organization. The company ability to meet the expectations of employees determines job performance. The affective component of the model reflects the way employees feel about being a part of that work force. Ben and Jerrys has succeeded in producing positive attitudes in many ways, including making working for them fun.I n 1987 when increased demand put pressure on employees, Ben and Jerrys created a committee called The Joy Gang. The group plans events throughout the year for holidays, birthdays, parties and secret events to surprise employees. The supervisors come in too promoting a team feeling and avoiding the, us and them, mentality sometimes occurring in big business.The management structure has captured the attention of numerous business journals much(prenominal) as Ethics and Behavior, T&D and American Business Law Journal. Ben and Jerrys incorporates moral management, or as Jerry Cohen phrases it, caring capitalism. Not only does the company present 7.5% of annual profits to projects like the homeless, rain forests and social changes for peace, but keeps employees happy with free ice cream daily, free health club memberships and subsidized childcare. The elucidate executive is also limited to earning seven times the amount made by the lowest paid worker (Sikula, 1996).Ben and Jerrys coo perates with the community and local farmers for raw materials. By supporting small farm operations the company honors its focus on family and socially aligning sourcing. Milk and cream is purchased from St. Albans Cooperative Creamery, which agrees not to inject the emersion hormone, rBGH into dairy cows as required by Ben and Jerrys. While the hormone is approved by the FDA and increases milk production, it also causes serious health problems for the cows. The hormone is already banned in Canada and the European Union.Ben and Jerrys has also mingled passion and social responsibility into all aspects of the business including product development, human resources, plant operations and marketing. Company leaders keep the social impact of their decision making foremost in their plans, even if it means making a slim profit. The outcome of this philosophy has been marvelous (Chang, 2001). In echoing the requirements of a satisfied employee as indicated by the Employee Satisfaction mod el, Chang stated, People dont check their personalities at the office door and become automatons Their performance is predicated on their feelings toward their work.Richard Chang, who is CEO of a performance improvement