3.0 Marketing & communication objectives 3.1 Mission statement We crimp over an inside understanding of the needfully of todays technology and we determination to deliver sacred products to the highest possible quality at a price which is low-priced and attainable. We aim to grow rapidly in the grocery and start out our products and services the preferred countersink up for 24-35 form olds in the side by side(p) duo years. Elonex ensures the safety and fair treatment of its employees. This is implemented by doer of use of fair pay and safe working conditions. attachment altogethery, Elonex is utilize in the sustainability of the environment, this is ensured by their policy of sourcing products from vendors and factories who share the akin commitments in improving workers welfare and reducing the environmental impact. 3.2 deal statement forward motion is the lifeblood of Elonex. Innovation flows through our organisation, from computer hardware and so ftware development, to design and manufacturing, and around importantly the people who represent up our great team. We have an intimate understanding of the needfully of todays digital home, work and loving life, and are continually evolving to establish breakthrough products to meet these needs. (Nick Smith, CEO). 3.3 Marketing objectives Increase market share by 10% over the succeeding(a) 24 months.

To summation sales of all products by 10% over the future(a) 12 months To light upon a 20% return on investment by end of December 2014. To increase distribution penetration from 30% to 50% within 12 mo nths. acquire annual exploitation rate of! 5% every year Increase brand awareness among 25-35 years olds from 35% to 50% in the next 3 months. * Establish elonex in kindly media sites, facebook and twitter over the next 3 months. 3.4 Communication objectives 4.0 contestation of strategy objectives. 1.Were hoping that in 3-4 years from now that Elonex impart be a major brand in the market, we willing try and fall upon this objective by using price penetration on all our...If you want to get a full essay, rig it on our website:
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