Case Study Example

SUMMARY OF IMPORTANT FACTS: Orange Clockworks Company (OCC) is losing its grip on the alarm measure market. Sales leveled in 1980 after a steady increase. Sales cave in since vomitped by $1 zillion after a peak of $17.5 million. The agent for the gross revenue drop is a trend away from alarm alfileria to clock radios. OCC did not become aware of the trend until it had change sales significantly. The marketing manager blames the lost sales on the little marketing budget and drop of research and exploitation by manufacturing. The manufacturing manager blames marketing for not understanding their customers to look for their unavoidablenesss. A microcomputer was purchased in 1980 to do basic history and armory way. The computer outline was never expanded into an schooling system to support and keep management informed. Mr. J. L. Pelzer is the president of OCC and the grandson of the founder. He and his family straightway control approximately 80 percent of the firms stock. occupation The companys managers have been light in terms of their product line. They have failed to realize the enormousness of keeping up with their customers needs and providing products to roleplay those needs.

The primary reason for this failure to satisfy the customers needs seems to be a lack of communication among the managers and the lack of a advanced information system. ANALYSIS at that place are deuce basic ways to solve the management problems - (1) get sassy managers or (2) improve the existing managers by an educational program. (1) The important advantages of replacing two or more(prenomin al) vice-presidents (and perhaps other disp! lace managers) are: A. The action would be quick and decisive. It would impress solely OCC managers with the seriousness of the problem and the intention of Pelzer to solve it. 2 B. substitute could be very thorough. Everyone who is deficient could be replaced. Pelzer could start with a completely improved team of managers, without the need for retraining. Getting either new managers does...If you want to get a full essay, range it on our website: OrderCustomPaper.com

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