Marketing Plan - Mouth Wash.

TO:MARKETING DIRECTOR FROM:MARKETING MANAGER DATE:twenty-sixth AUGUST 2003 RE: onward motional scheme: MAXI-FRESH MOUTHWASH 1.0 INTRODUCTION -The Malayansian oral hygienics market consists an estimated 2million users with an estimated market coat of RM30, 500, 000.00 -Relatively matured market with negligible players. Market leader, Listerine, Oral-B. -Purpose of the proposal is to cheer up merchandising and promotional campaigns to effectively launch our latest product, non-alcohol Maxi-Fresh Mouthwash. 2.0 localize MARKET 2.1 Market Segmentation:- 2.1.1 geographical:i) East and West Malaysia 2.1.1 demographic: i) Age 6- 44 years ii) Children and Malay Muslim. 2.1.2 Socioeconomici) Income, 2.2 scrape Market: - 2.2.1 Differentiated trade: i)Malay Muslim, Middle-income group, health conscious, looking for non-alcohol products. ii)Children 2.3 put: - 2.3.1Products Attributes: i)Non-alcohol anti-septic gargle. ii)Reposition competitor. Alcohol mouthwash is pestiferous to health. 2.3.2Product Price/Quality: i)Shocking terminal damage, superb quality. 3.0 MARKETING MIX 3.1 hybridisation: - 3.1.1Branding i.Maxi Fresh Mouth dampen is associated with the family brand, PriceAbuse.com that symbolises high school quality, low damage with the tag line substantially things need not be expensive 3.1.2Packaging i.400ml pet bottles with multi swart labels. 3.2 PRICE: - 3.2.1 Retail value to be controlled at RM5.00 per bottle. Which is priced glower then the average mouthwash by 50%. 3.3 distribution communication channel: - 3.3.1 schematic CHANNEL: - Hypermarkets, Supermarkets, Sundry Shops, Pharmacies 3.3.

2 unconventional CHANNEL: - Mosques, Secondary Schools, hold back Stores 4.0 PROMOTION STRATEGY - Integration of pull and push strategy to achieve corporate and marketing objective. 4.1ADVERTISING 4.1.1Objective: -i. make awareness and march on purchases (pull & push element) 4.1.2Budget: - i. RM 150, 000.00 4.1.3Message: -i. Non-alcohol, high quality, and acceptable price. halal (recommended for Muslim) 4.1.4Media: - i. News radical - Berita Harian, ahead(p) Malay language daily news paper. - The Star, leading English language daily. ii. Magazine- Wanita, Malay language ladies magazine. Readers age 25 to 45. Mostly mothers. i. Billboards... If you desire to get a all-inclusive essay, severalize it on our website: Ordercustompaper.com

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