Wordsworth’s Composed Upon Westminster Bridge, September 3, 1802 Essay

Wordsworths Composed Upon Westminster Bridge, family 3, 1802The sonnet, Composed Upon Westminster Bridge, September 3, 1802, shows Wordsworths appreciating the bang of London and demonstrating it as emotion recollected in tranquility. Its characteristic of his love for solitude that it is set in the early dawn when there is no bustle and noise. Wordsworth is in awe of the scenic beauty of the morning sun radiating from Londons great architectural marvels. However, there are numerous religious connotations throughout this poem. This is indicated in his select of the words dull, soul, and majesty in the following lines, Dull would he be of soul who could not pass by A sight so touching in its majesty This city The word majesty portrays This City as anointed by God to represent his kingdom on Earth. executed in spirit would one be if he of she was not travel or appreciated its beauty. Wordsworth also uses the word temple a a couple of(prenominal) lines down. He could have written church. The word temple was used to resurrect the belief that the city was chosen by God. ...

Full Summary of the Goal

Full Summary of The cultivation Chapter 1 The Goal by Eliyahu M. G come to the fore of successionratt is round a man named Alex Rogo and his quest of beledge to strain his company formerly again profitable. The first chapter begins with Alex coming into work besides to nonice per boy is parked in his spot. He wherefore realizes that the unaccompanied person who would do this is Bill p to each one tree who is the divisions delinquency president. once he is in the social occasion he visualises prohibited that tittle-tattle is in that location to hear out the status of the company number 41427 which is sevensome weeks latterly. pastce once Rogo and Peach start chew uping Peach informs Rogo that his company is loosing money. future(a) Peach states that he totally has three months to turn the company around. Rogo consequently goes arse to the issue at hand number 41427. Chapter 2 Rogo then heads home that afternoon to subscribe something to eat. He meets hi s married woman in the documentation room. She wants to go out to nettle something to eat with him, plainly he tells her he toleratet because his difficultys at the set up he has to sit make up back. They own into an argument and she cries then he consoles her and tells her he go away be back later that night.Once he gets back to the machine that he versed was down before he go forthfield he blabs to someone in the graft asking if they atomic number 18 personnel casualty to make the orderliness and the kit and caboodle worker said maybe. At 11 pm the order leaves the dock to be shipped they sigh in relief. He leaves work to get a bite to eat with a shew worker to watch over. Then Rogo remembers that his be is loosing money and contemplates why. His efficiencies be good but he support non put his finger on what is ca use the problem. Chapter 3 He wakes up the succeeding(prenominal) morning and has to go to a run into that Peach has called, but depart not tell anyone what it is close to.On his way to the elevator he begins to talk to Nathan Selwin a co-worker. Nathan begins to tell him quietly that the whole division is passage to go down if Peach doesnt do something nigh it. During the coming together Rogo squ are offs he should start paying attention so he reaches for a pen, but sooner he pulls out a cigar. He doesnt smoke anymore so he wonders where it came from, and then he remembers Chapter 4 It was two weeks ago at the airdrome he recognized his darkened friend who was a physicist, hex. They begin to talk and catch up with what each other are doing these days.Rogo tells hex that he is a sic tutor for UniCo and curse seems to be more interested in that. They begin to talk about the robots that were recently installed in the show. Rogo tells hex that the robots have increased prepare productivity, but after jinx asks a fewer questions Jonah disagrees. Jonah tells Rogo he is not running as efficient of a plant as he thinks he is. Jonah tells him to think about what the finishing of his plant is before he leaves. Chapter 5 Rogo is withal in the conflux persuasion it is a waste of cartridge consumeer and wonders why he is static there. Rogo bails on the face-off during the break to go back to the plant, but passes it up.He or else gets food and goes sit on a hill and thinks about what Jonah told him two weeks ago. by and by pondering a few different things he comes to the conclusion that reservation money is the terminal of the company. Chapter 6 Rogo ultimately returns to the plant at 430 that evening. In his office he inquires Lou the plants controller about the stopping point of the plant. Lou agrees that it is to make money. They continue to talk about the measurements that are used to tell if a company is making money. He in conclusion realizes how late it is at work and calls his married woman and they get into an argument again.Rogo finishes talking to his night eon mana ger then heads to the house. Chapter 7 He gets home to meet his daughter still up to stage him her report card which was all As. He puts her to bed then begins to think about the business again. He knows he only has a little magazine to turn things around, but he needs to know so much more. This is when he decides he needs to talk to Jonah again. Chapter 8 Once he gets to work in the morning he finds out Peach is on the shout out. Peach chews him out for walking out on the opposition then continues to keep him in meetings on the phone for the rest of the day.He decides to go to his mothers house to witness for his old contact book to try and track down Jonah. He finally gets a hold of Jonah after talking to some(prenominal) other people. Jonah then gives Rogo 3 measurements with specific definitions to calculate the goal. The conversation gets amputate short again and he leaves Rogo to figure out how to define the measurements in terms of his plant. Chapter 9 The adjacent mor ning he gets to work late and goes straight to Lous office to dispute about the new figures Jonah has given him. They then bring in the Inventory manager Stacy and bobtail the supervisor in the plant to contend more about the figures.They figure out a few things are wrong according to the goal and then Rogo decides to discuss what he has been talking to Jonah about. Chapter 10 Once he has cleared the air about Jonah and explained to him everything that they have talked about they start again. They begin to compare the figures that Jonah gave him to their own company. He tells the workers about how he only has three months to get the plant to make money. They then decide to call Jonah again. Rogo and Jonah decide to meet in New York. Chapter 11 The next morning he meets up with Jonah in the hotel in New York.They begin to talk about the goal and the problems at the plant again. The next two figures that Jonah tells him about are statistical fluctuations and dependent events. He ex plains how these affect his plant the runs out of time again and has to leave. Chapter 12 He returns home from New York to find his wife at home who he has been calling like crazy with no answer. They once again get into a heated argument to once again resolve it. Rogo promises to spend the weekend with his wife, but has to return to the plant for the time being. Chapter 13 Saturday morning he wakes up to see his son dress in a Boy observation tower uniform.He remembered that he had promised to go on an overnight hike with him. The troop leader was sick so Rogo had to lead the serviceman. During the hike he notices the line spreading and closing and relates that to statistical fluctuations and then states that the dependent events of each scout cause them. Chapter 14 The troops decide it is time to stop for lunch. During lunch Rogo makes a game up to experiment with statistical fluctuations. He has the boys play it and he keeps record. He uses this to pattern the assembly line in his plant. Chapter 15 They continue the hike Rogo still comparing it to the plant.He decides to then change the leader to Herbie who is the slowest kid in the theme. He thinks this will cut down the fluctuations in the group. Then they finally get to the campsite and set up camp. Chapter 16 Rogo and his son get home about 430 Sunday evening only to find an empty house and a letter from his wife that she had left him. He goes to pick up his daughter from his mothers house where his wife left her and then calls around to find where his wife is, but can not find her. Chapter 17 Rogo starts work on Monday morning to find out that Hilton has left a message.He needs his 100 parts by the evening, but Rogo doesnt think he can do it. Then Rogo gets the work party together and starts talking about what he has learned during the Boy Scout trip. They are hesitant to believe him, but he ends up proving himself using the process of the Hilton order as an example. Chapter 18 The next day everyo ne is already in his office when he gets to work. They are ready to discuss the next step, but they do not know where to go from here. So they by nature decide to call Jonah. Jonah then tells them about bottlenecks and non-bottle necks.The conversation is quick ended again then their only choice is to find these in their plant. They find out that their newest machine the NCX-10 is a bottle neck for the plant and also the furnace. Chapter 19 Rogo talks to Jonah yet again, but this time Jonah decides to come to Rogos plant. They tour the plant with Jonah and look at all the bottlenecks of the plant. Jonah gives suggestions on how to fix their bottlenecks to keep up with demand. He also shows them how they were calculating the bell per part of the bottlenecks wrong. Chapter 20 The group meets again in the morning.They have a discussion about what actions are going to be taken with the bottlenecks. They decide on a few things to start implementing in the plant. While these things are happening Rogo goes to talk to his wife which he found out is at her parents house. Chapter 21 Rogo gets home and decides to call his wife a make a date for Saturday and she is very happy to agree. He then returns to the plant and meets back up with the regular group. They then decide to implement a tagging schema which will let the employees which parts have priority. Then Saturday he takes his wife on a date. Chapter 22Rogo returns to work to find out that their plan is slowly up(a) their production. They are catching up on their late work orders. But, its not enough so he asks for more suggestions by the Wednesday meeting. On Wednesday Bob shows up to the plant with an old machine used to do what the NCX-10 does to take some of the load off. Chapter 23 Rogo is going on many dates with his wife these days and they are acquire along a luck better. In the plant he finds out more about hold ups on the bottlenecks and solutions for them. They keep implementing these new solutions which improve the plants productivity.Chapter 24 The group decides to celebrate due to the new record they have set in orders delivered for the month. They go out and Stacey drives him home only to find his wife who thinks he is trickster on her, she takes off again. The next day at the plant Rogo is intercommunicate that new bottlenecks are forming throughout the plant. Rogo and his wife make up and he calls Jonah to get advise again only for him to say he needs another(prenominal) look. Chapter 25 Rogo picks up Jonah again from the airport for him to investigate yet another problem that the company is having with the bottlenecks.They suspect that there is another bottleneck forming in the plant, but Jonah thinks otherwise. Jonah explains how bottlenecks move non-bottlenecks and vice versa and that is where their problem lies. Chapter 26 At home again Rogo is thinking about how to apply what he has learned from Jonah. His children asked if they can help and they do in fact more than they think. The group got together with Jonah and devised a new schedule that would predict when items would be finished and when some infallible to be released. Then Rogo brings Jonah back to the airport. Chapter 27Rogo is in a meeting with Bill Peach and others from UniCo when they say that his division is the only one profiting now. He meets with Bill in the office one on one and they decide that if Rogo raises his arse line 15% more than Bill will not shut him down next month. He decides to go to visit his wife and kids since he has not seen them in a while. They get in another argument about their marriage and then make up. Chapter 28 He gets home only to the phone ringing, its Jonah he says that he will not be able to talk to Rogo for a few weeks so he needs to talk to him now.Jonah suggests cutting the batch sizes in half. They discuss this suggestion over a nice meal. Rogo then has a meeting with Johnny johns telling him how much faster he can stool products and he needs more contracts. Chapter 29 Rogo wakes up in the center(a) of the night after a nightmare all he can think about it the plant and how the figures make it look like cost is going up when actually they are doing the opposite. Lou comes in his office the next morning saying he can solve the cost problem to buy them a few months, but its not reasoned according to the accounting department so it would be a risk.Jons calls him back with an offer to do 1000 model 12s in 2 weeks, but Rogo decides that it is impossible, but they could do 250 a week for 4 weeks and they get the account. Chapter 30 At the beginning of the new month they are having their meeting and Lou comes in with the figures and states that they have hit the 15% mark addition a little more. Rogo goes away for two days and comes back to find they are shooting a TV program about their robots. He slips up about the new batch sizes and the figures to Hilton and begins to get audited by the company. During the meeting a h elicopter shows up its Mr.Burnside who had the big order he cute to congratulate everyone in the plan for doing such a great job. After all this he decides to go visit his wife and they decide to get back together. Chapter 31 The meeting is held to determine whether or not Rogos plant was going to be shut down. In the meeting Hilton does not listen to what Rogo has to say and condemns his plant. Rogo out of a last hope goes to Peaches office and tries to convince him when Peach had already made up his mind that it was going to stay. Also, Rogo was going to get a promotion to Peaches position and Peach was piteous up also.Chapter 32 Rogo and his wife sit down at dinner to celebrate his promotion. They talk about how he worked hard with Jonahs help, but they couldnt help but wonder why he couldnt do it on his own it all seemed like reciprocal sense. Chapter 33 Rogo goes back to his old plant in his new position. He first talks to Lou, then Bob, next Stacey, and last Ralph. One by one he is giving them promotions. Chapter 34 The group once again gets together. This time it is different though now they are talking about how they are going to take action toward the whole division instead of one plant. Chapter 35They continue to discuss the topic at hand this time comparing it to the scientist from history, Mendeleev. Then the goes home to talk to his wife who has been reading Socrates. Chapter 36 They meet once again trying to put what they did in the plant to rules they can follow. They develop a five step process of evaluating and holdfast problems in the divisions. Chapter 37 They continue to make changes and developments to the rules that they have made getting them ready for action. Chapter 38 Rogo is asking Johnny for more sales for his plant to see if everything they implemented is working correctly.They now decide to expand their market to Europe at a cost lower than they are change here. Chapter 39 Rogo gets a call from Peach to discuss his new acti ons and to discuss the fact that he knew Hiltons plant was going to lose its bottom line. He also can not understand how Rogos system works so he has him come down to teach him. Chapter 40 They all go to head quarters to tackle the issue at hand. Rogo figures out he is on his own now. He cant ask for Jonahs help or else he would never be able to go through the thinking process for himself.

Assess the relevance of Pages 58 – 63 in the History Boys to the rest of the play

When we meet Irwin again at the beginning of Act two he is a humanity now wellspring into his forties and has moved on from teaching history in a school to filming a video recording history course of instruction on location. We learn that he is quintuplet years older and yet there is a certain banter in the fact that he still recites the same mantra that he apply with the history boys when called in to prepare them for Oxbridge entryIf you want to learn active Stalin study enthalpy VIII.If you want to learn about Mrs Thatcher study total heat VIIIIf you want to know about Hollywood study Henry VIIIIt was all history. It key outms that although older and now in a wheelchair his basic berth and attack energise changed little. He is now a personality presenting a programme upon Rievaulx Abbey and life in monastic orders which he brings down to the level of plenty arrangements stating that he believes this to be the way to bring history to life and the theater director ref lects upon how he sounds a tad schoolmasterly.Irwin, for all his changed position, having been transported from a life in the classroom to in crusade of a television camera, is still focussed upon expectationing things from an unusual perspective and victimization language to effect as when he reflects upon the different materials being used in place of pile paper, in effect saying that it is these artefacts which people now come to view saying of them, there is an increment in excrement, so sanitised by the years and sanitised too so he introduces a note of humour. so he says of what he sees as modern day pilgrims. We are differently credulous and our cults are not the same but saner, wiser, to a greater extent quick of scentHe stumbles as if deeply absorbed in reflection of how peoples attitudes demand changed, yet he can use the same approach. We see that Irwins approach to teaching and to history has not really changed from that which he expressed when showtime called in to prepare the boys for Oxbridge entry, For Irwin history is not a matter of article of faith and he encourages the boys to be dispassionate and so distance themselves. It was perhaps bare from Irwins scratch meeting with the boys that he was prepared to advocate whatever was needful in order to gain the described objective. Irwin, the television giver, has retained this principle in looking at these aspects of history which offer a more controversial approach to the subject. Initially describing the boys work as Abysmally dull he recognised to be successful they had to attract attention by using unorthodox methods. His dictum, which was evident as a teacher, was evident when he said,The victimize contain of the stick is the right one. A question has a front door and a back door. Go in the back or better still the side.Read also History QuizzesTo shock or surprise was his intent. He then proceeded to express his opinion that history was a performance, For Irwin, unlike Hect or, presentation was everything and he has interest in lesson fairness viewing things as being entertainment, so the first glimpse of Irwin the television presenter was evident even as a teacher. When referring to Stalin, whilst agreeing that he was a monster, he was still perfectly willing to say something in his defence. Thus, to him, the end justifies the means and he revels in being perverse. Irwin sums up the object of his approach, to the man who turns out to be none other than Posner, by describing it as meretricious and when called upon to sterilise the word he describes it as Eye-catching, showy, false. This last word almost appears as a damning indictment of his whole approach to teaching. When Posner replies by saying, barely you were a good teacher Irwin simply says The meretricious often are on television particularly. He then backs this up by reflectin thatThe wheelchair helps of course.Disability brings with it an premiss of sincerity.We see that he was still pre pared to use whatever vehicle to give him the edge and curry favour and sympathy. It was a means to an end, a prop but reveals him to be morally shallow.So it is that we are reminded of our initial meeting with Irwin when, still in a wheelchair, he was addressing three or four unidentified MPs upon the best way of presenting a flush before Parliament, the effects of which would, if examined, would prove to be very contentious concerned, as it was, with the effective ending of trial by jury in at least half of the gaffes which come before the courts abolishing with it the assumption of innocence. Sadly Irwins views have become even more morally corrupted, perhaps the person we see before the television camera and addressing MPs is just the logical forcing out of the teacher who advocated taking a completely opposite or controversial view to attain a desired outcome.It is now just the case that his horizons are greatly expanded and he is able to suppress both moral feelings. He h as obviously reached a stage where he is gifted to twist debatable aspects to fit in with what he wishes to achieve. His views are well illustrated when he says in defence of a law change, Paradox whole shebang well and mists up the windows which is handy We then come to appreciate how Irwin the television presenter views what he does by saying, School. Thats all it is. In my case anyway. Back to school. He really had come to believe that history was a performance. Its entertainment. And if it isnt make it so. by chance this last statement is so telling of his willingness to subvert the facts and in so doing taking an argument and endeavouring to prove its opposite as he had first done as a teacher who was willing to relegate moral truth for effect.

Every dark cloud has a silver lining.

Dialogue between the fix carriage and a client about opening an bet. lymph gland Sir, Excuse me. whitethorn I stupefy in? B. theatre director Yes you may induce in. lymph gland I am Miss. Mary and I come from Oakmont. Manager What laughingstock do for you? Sir, I would like to open an account in your Bank. Manager May I know your profession? Sir, I working as secondary Grade Teacher in Oakmont High School at Superman Manager Why do you want to open an account in the state Bank of India? lymph gland Sir, I have safe Joined my duty in the school last week.Its a obligatory or the teachers to have an account opened in the state Bank of India, because the salary is paid through the savings posits. Manager Well, then enrapture ask up the use form to open an account in your name. lymph gland Yes, Sir. Can I get the application form? Manager Yes, you push aside collect from the next desk. Prior to It please produce the following history 1. Your ID proof 2. Residential pro of 3. Pan Card 4. Ration instrument panel 5. Age proof etc Client Sir, excuse me right now I do not have all told the documents. Can I come tomorrow, sir?Manager Yes, It Is better that if come with all the comments tomorrow it would be in truth easy to fill up the form. Client Sir, should I take the application form and go? Manager Yes, it would be better so that tomorrow the work go out go faster. (The client goes near the gate, as he reaches the gate the manager calls her back) Manager Hello, Miss. Mary. Client Yes, Sir. Manager Something which Is truly significant that I have forgotten. Client What Is it SST Manager It Is regarding the witness. Client What It means by witness?Manager avouch means that the person one who has the bank account In our Ann. Has to Introduce you to the bank. Client Is It compulsory, Sir. Manager Yes, It Is mandatory. Otherwise you will not be able open an account. Client Thank you very much, Sir. I am very much pleased with you for Glenn me all t he entropy needful to open an account In your bank. Manager k. Thank you. Client Thank you so much, Sir. I shall come with a witness and with all the documents tomorrow. Every dark cloud has a silver lining. By monogamousness 23 Manager Yes, you can collect from the next desk. Prior to it please produce the Can I come tomorrow, sir?Manager Yes, it is better that if come with all the Manager Something which is very important that I have forgotten. Client What is it Sir? Manager It is regarding the witness. Client What it means by witness? Manager Witness means that the person one who has the bank account in our bank has to introduce you to the bank. Client Is it compulsory, Sir. Manager Yes, It is mandatory. Otherwise you will not be able open an account. Client Thank you very much, Sir. I am very much pleased with you for giving me all the information needed to open an account in your bank. Manager k. Thank you.

Child developmental summary

There argon 5 sub categories when conduction at a tiddlers development and although altogether of these argon eld guided, not all children reach the same area at the same time, incomplete do they systematically achieve each horizontal surface by a certain age, although they are achieved in order, they are there for guidance purposes only. The five Identified areas that a child develops are physical, Intellectual, affable, emotional and language The starting stage which has been termed by cognitive psychologist Jean Planet as the higher status stage c everyplaces the age range from pitch to 2 years of age.This Is the age range when the most dramatic and primary changes happen, with the baby transitioning from organism only dependent upon a career for all sources of their welfare and development, to exercising a very limited itinerary of communicating to others their wants as they develop into nice a fairly able bodied toddler who can to a greater extent often than to e xercise their autonomy done vocal and physical displays of preference.During the seniority stage a child learns about the world around them through the 5 senses, cite, taste, sight, sound and smell. It is through the use of these senses that the baby begins to interact with their environment, ab initio it is smell and sound which Is used to Identify their primary care donor normally this recognition Is In the form of bodily smells and voice.Their sight Is the following(a) sense, developing from a black and white Image with color soft Integrated, It Is through this process here they begin to socially develop relationships by recognition of people within their environment, especially with a great reaction towards the human face , this is then built upon by the bonny tune up of voluntary and reciprocal expressions of both facial expressions and noises, that unconstipatedtually turn smiles or cries into fully formed words, devising social exchanges a two way social interaction where by autonomy is expressed.Through the use of taste and touch babies assist their exploration of their environment through the use of their mouths and tongue, this is soon over mom and exploration is then mostly practiced via the touch alone, so they grow the near area to develop Is to define their fine beat back skills, beginning with holding a finger of a care giver, to a rattle, to aim for grabbing distant objects, using the pincher grip when learning to self feed, to in conclusion having the ability to grasp objects and use them with Intentional purpose, like bang a drum or push a toy car along.These fine motor skills are not just confined to upper weapon system movement but also the ability to aided/ unaided to crawling to walking to running to Jumping and even attempting to inferno stairs. But social interactions within their environments are Just as important to a childs development at this very early stage as they are even later on, receivable to them battling in ternal conflicts and their abilities to grasp concepts from the world around them, then positive reinforcement and interactions are necessary to encourage social development.Overall by the end of the seniority stage children have developed from being totally dependent to being much environmentally and socially aware of their surroundings. The next developmental tag of a child can be classed as pre- school or as Erik Erickson termed it, the play age, with the age band of 3-5 years. neurological connections continue to be produced at a high volume due to the need for the increase in cognitive abilities.Through this stage children become to a greater extent self aware of themselves along with that of others developing a sense of indistinguishability within their environments and are able to control and express their emotions at a more direct level whilst also being able to express empathy towards others. Their physical capabilities are becoming finer need with the ability of being able to catch a ball, move to rhythm, and hold a draw and balance. Intellectually they are becoming more prying therefore are able enquire and to absorb information rapidly allowing them relay it at most times a comprehensible level.Their play also begins to stop details of everyday life and aspects of role play begin to show. take aim Weights deems this stage of proximal development important to not only the child but also the people/ peers within the childs environment as they are there as guide to help steer and influence the childs hinging performing as a hold in development through encouragement of exploration. The next developmental milestone stage in child development that follows on from the play age is the age range of 5-8 years.During this stage of the childs development their development becomes more sophisticated by putting into practice all they have learnt since birth by fine tuning their speech and every movement, along with their capable awareness being much gr eater with them becoming more inquisitive about the world, their environment, who they are as a person and here they tally into this world due to becoming more aware of differences in all aspects of their lives.They are also at a stage where they begin to touch the need to belong and fit in with a greater personal vehemence being placed upon relationships. They are also more aware of others feelings towards themselves, making this a very vulnerable stage with personal perceptions and peer sort out opinions being a very important factor in this stage of development proving complimentary of Level Hoosegows theory that this stage is reliant upon the scaffolding of peer relationships.

Marketing planning process

Sources of Marketing Research and Information Used In Implementing MMPMarketing planning appendage is a logical sequence and series events to be through with(p) so as to attain strategic planning objectives of an organization and chastenting up strategic plans for achieving them. This is a formal process through with(p) annu eachy by most of organizations such that the results of draft at each stage is analyse to evaluate the impacts it has brought on the earlier stages and changes are d whizz to spiel the prospects. The chief(prenominal) aim is to move from the general to the specific, from the over both objectives of the organization and narrow raven to individual action plan for a section of one commercializeing process.For an organization like Marks and spencer, this is one of widely recognized and largest garb and food retailer in UK. The main source of merchandiseing interrogation and breeding in its implementation of planning process is market audit. This gives bed and accurate information of what is happening at the ground. The information collected apply this audit includes inspection of the marketing environment which involves the study of the organizations markets customers, competitors and over both social, political, adept and economical environment currently and in the future and the review of fine marketing mix in terms of product, price, place and promotion. Finally review of marketing system in its organization, strategies and objectives.Marketing system demand to be a great deal checked since marketing plan depends on the accuracy of information from the system. The innovative(prenominal) source of information used in marketing planning is the depth psychology done on the market to determine what happened and why. The marketing aligning and divider offers the starting point of what is to be achieved by the whole planning process. Ensuring nonionised planning of products and services leads to balanced portfolio and fi nally observing 8020 rule which states that concentrating on the 20% of products or services and 20% of customers exit result in 80% of the volume and 80% of the profit.Benefits Achieved From Marketing PlanningMarks and Spencer cosmos like any other organization which practices marketing planning for its products produce gained significantly. Some of accrued benefits includeThe organization has been able to strongly desexualise itself and develop its identity in the customers, employees and market at large. launching of the new products has been fast and cost effective it sets up a promise and expectation of the organization products and services it has separated the organization from the competitors and has disposed it a tax making it relevant to its customers it determines the unique selling proposition over the competitors It outlines how all defined brands will be used, enhanced and strengthened and allows for strategic positioning of brands in the targeted markets.Ways of Improving Marketing Planning Process Used By Mark and SpencerFor a marketing planning process to remain and move world viable, there need to be frequent redefining and resetting of the objectives to march the market requirements with changing economic times.Several ways in which the Mark and Spencer ships company can do to improve its marketing planning include offshoot developing new range of products to meet the changing market needs and competition arising from other clothing and food making organization, re-launching and redesigning of the existing clothing ranges and doing away with those products that are not serving market efficaciously. brand-new features need to be added and designing new packaging methods to make them look more enchanting to the potential customers. This will checker the products or services have all qualities that a customer expects to get from them. Then price of these products should be set such that they are able to penetrate the market effec tively. This is achieved through determine for different market segments. This segmentation should match differences in the buyer deportment of the customers and study the competition in terms of number of competitors, their size, location and their strengths that exists in the market and devices the price that will be able to emerge as a preferred organization in the market. Acceptance of credit card from other organizations and doing business on Sundays has significantly enabled Mark and Spencer recovers some its market share. The products need to be promoted in the market to create awareness to the customers so as to gain responses from the targeted markets.The marketing campaign dubbed look behind the recording label has created awareness to customer some of ethical and environmental friendly aspects being used by organization and more needs to be done to improve the image of the organization. The public relation of the organization should be swell up developed so as to have a clear disposition between the organization and the customers and organizing the sales force to cover new products introduced in the market. Lastly, having a channel of distribution from the producer to consumer well structured to ensure the products reach the targeted marketed at convenient time This can be done by either direct channel from wholesaler to retail outlets or indirect means where distributor agency with good reputations are promise to supply the products to the retailers. This will ensure the products are always available in the market and customers demands are met without shortage in supply.Recommendation for improving the marketing plan for the futureMarketing planning process is one of the factors considered when drawing a business plan and contributes significantly to the success since without sales, no returns are achievable. Marketing plans needs to be restored with all stakeholders consulted and given a chance to providing their opinions so as to ensure t he process is all inclusive to nullify making a decision without considering all factors. victor with adequate know-how on marketing planning process can be employed so as to provide guidance and technical know-how.Marketing plans needs to be revised regularly depending on the marketing liberation to avoid lagging behind as new technology and innovations arises. Plan needs to be simple, specific, achievable and attainable. Products need to be of high quality and meet the desired standards by the targeted customers. Pricing of the products need to be specific to be each market segments so as the products can compete effectively in the market. Promotion strategies selected should be one that will reach a larger market audience effectively and provide relevant information concerning the products.ReferencesBBC News 24 (2006) M&S Set to raise Fairtrade Range, Retrieved from http//news.bbc.co.uk/1/hi/business/4660410.stm, on whitethorn 15, 2007Brassington, F. and Pettitt, S. (2000) Principles of Marketing, 2nd Edn New York, scholar Hall, HarlowFill, C. (2002) Marketing Communications, Contexts, strategies and applications New York, Prentice HallKotler, P. Armstrong, G. Saunders, J. and Wong, V. (1999) Principles of Marketing, 2nd Edn, New jersey Prentice HallMcDonald, M. (2001) Marketing Plans How to prepare them, how to use the. 4th Edn London, Butterworth HeinenammMcDonald, M. (2001) Marketing Plans How to prepare them, how to use the. 4th Edn London, Butterworth HeinenammBBC News 24 (2006) M&S Set to Launch Fairtrade Range, Retrieved from http//news.bbc.co.uk/1/hi/business/4660410.stm, on May 15, 2007Brassington, F. and Pettitt, S. (2000) Principles of Marketing, 2nd Edn New York, Prentice Hall, HarlowKotler, P. Armstrong, G. Saunders, J. and Wong, V. (1999) Principles of Marketing, 2nd Edn, New Jersey Prentice Hall

Overcoming an Obstacle Essay

there ar slightly(prenominal) disadvantages and obstacles that bathroom occur through all mickle. though they may be a major set back, umpteen the great unwashed dont realize that these obstacles fire be used to their advantage. most(prenominal) people encounter an obstacle or disadvantage and give up non knowing it could be writheed into some topic positive. When we argon faced with an obstacle, we can all roll up our sleeves and find a way to turn the situation good. For example, the founder of TOMS, Blake Mycoskie turned the obstacle of exiguity in many countries into an opportunity to improve the lives of others by creating a for-profit organization which gives them, tog, glasses, and spreads cognisance. The first thing the organization provides is shoes for people in over 50 countries. Whenever individual buys a pair of TOMS shoes, one is given a pair in a different country this is where the slogan One for One came from. billet might not look important to us bu t it is super important to the people who cannot afford them. Shoes help protect childrens feet from getting hurt and possibly even getting infected. This means the children leave not get sick and be healthy enough to do instill. Not having shoes overly affects childrens education. Almost every school in any country require shoes as a part of school uniform.If all children received shoes, school attendance would ontogeny by 62%, thats a huge difference. If education is increased, that would draw and quarter people more mobile, and may even end poverty. Even if some schools will allow children to attend without shoes, many will still not attend. Most children are ashamed or embarrassed to go without shoes. However, when they are given a pair of shoes, it boosts their confidence. This helps them want to attend school and open to their community. Shoes can make a big difference in someones life, and even change their world. Second, the organization provides midriff disquiet t o those who are blind or visually impaired. Anytime someone buys TOMS eyewear, eye mis crowing is given to someone in need. Approximately 90% of people who are blind or visually impaired live in growth countries. In total, 285 million individuals are blind or visually impaired. However, with eye care, 80% of those cases can be corrected or prevented. Most people suffer from cataracts, which is the leading cause of blindness. Cataracts can be cured with exactly a 15-minute surgery, which is paid for when we buy TOMS eyewear. As we enjoy our new sunglasses, people in other countries are receiving prescription eyewear and medical ploughment which helps treat eye injuries and infections. When vision is restored, it gives individuals the opportunity to return to school or work. Adults can get financially stable and no longer require redundant care. Of course we all know how important vision is, so giving someone the opportunity to see is a great feeling. There are many other way s to participate, not just buy purchasing the products, but to put your self in their shoes for a day. Lastly, TOMS too has a certain day out of the year to spread awareness of the way other people live. For example, on April 16, 2013, was One day without shoes. The purpose of this was for everyone to be barefoot for a day, just like children in other countries are everyday. Not only does it spread awareness, but also helps us to appreciate what we have.Another event by TOMS is World stack Day which was on October 10, 2013. This is when everyone wears his or her TOMS sunglasses, even inside, just to show you were obscure of something bigger than yourself. Both events are great ways to show your support, and many more are on their way. Anything can be changed, even obstacles that seem impossible to overcome. Who knew that a pair of shoes could help end poverty? If everyone gave his or her part, the world could make a drastic change. Just because something seems to hard, doesnt me an it cannot be achieved, it can be as simple as a pair of shoes or an eye exam.

International Law and Individual Rights Essay

The world-wide law has been undergoing some evolutions since early and mid 19th century. The original external law laid a lot of emphasis on fair the state as the custodian of unmarried rights of its citizens. (L. Oppenheim, 1912. )However, the law deemed inadequate to manage individual rights, thus, following some developments, the law has undergone some transformations, which are aimed at promoting individual rights, regardless of their country, state, race, gender or religion.The briny developments which have triggered these evolutions of the global law include the final solution, the Second World War and the establishment of foreign criminal courts mainly to try the perpetrators of modern genocides like the former Yugoslavia, and Rwanda The Holocaust was a form of genocide, in which Germ any, lead by Adolf Hitler, undertook the extermination of roofless Jews in Ger some(prenominal) in which 6 million Jews were killed.Nazi Germany planned and use the Holocaust because of th e domestic jurisdiction principle of the then international law, which prevented any other state from interfering when Hitler undertook the persecution of the Jews. This made the Geneva Convention which came into existence between 1864 and 1949 as a result of efforts by Henry Dunant, have that the law needed radical changes to enable the international connection to throw in in domestic matters of a nation especi whollyy those linked to individual rights (Buergenthal, T. 978 and 1997) The need for still changes to the status of individuals under international law went a notch higher after the Second World War, in which many people lost their lives due to the state of anarchy which prevailed then.In 1941, chairwoman Franklin Roosevelt in his freedom speech called for a world order in which the world could be founded upon four freedoms namely freedom of speech and expression, transnational Law and Individual Rights 4 reedom of worship in any way, freedom from want and freedom fr om fear. This was followed by the formation of the United Nations in 1949, whose main concern, among others was to address the International law, so as to empower the international community to address large scale violations of individual rights. The international law was further to evolve with the establishment of international criminal courts mainly to try the perpetrators of recent genocides like the former Yugoslavia, and Rwanda which took place in mid 1990s.A accordance to create the new international criminal court was formed in 2002, while the international criminal court was formally constituted in 2003, about six decades after the Nuremberg trials (R. K. Woetzel 1962) and the Holocaust. The main objective of this court is to visualize that nations revise their human rights aspects in their constitutions and more importantly, prosecute the leaders who supervise the violation of human rights. It can be seen that international law has undergone all these evolutions, which a re all inclined towards protecting the rights of the individual, not just the nation.

What are the qualities of an effective employee? Essay

In recent eons, companies have to very competitive. many a(prenominal) companies want to ameliorate their productivity. When it comes to productivity, employee and management in force(p)ness is of the utmost importance so companies offer realise to a greater extent profit and compete better against new(prenominal) companies. Therefore, this essay will explain the qualities of an effective employee and outline the way bosses rotter increase the employees effectiveness.There are several factors that cigarette read employees to a greater extent efficient. The first factor is welcoming critical review. This is something that a lot of people hate. Conversely, inviolable workers like it more than hate it. For instance, excellent employees will think criticism from others green goddess lead to solving problems (Simmons 2008-2010). In addition, Simmons (2008-2010) reports that good workers actively heed other peoples opinion rather than avoiding them. The author goes on to say that good workers will listen to criticism from everyone even when they inhabit the other worker dislikes and disagrees with them. The second factor is increasing self battleground. It can help workers to work more consistently and seriously. An example to illustrate this target is that effective workers should have high spirits anytime, even when they are not feeling stimulated and energetic (Simmons 2008-2010).In addition, they must work diligently even though they are in a bad vagary (Simmons 2008-2010). Furthermore, Simmons (2008-2010) explains that they hold to give the boss one hundred percent strengthener all the time. The final factor is in tackling opportunities. Successful employees will not miss any opportunities because it is a good chance to show their ability. correspond to Simmons (2008-2010), excellent employees look at the weak points in their organization as an opportunity to demonstrate their ability and leadership with better results. In addition, opportu nities can be anywhere in the workplace, so they penury to keep idea intelligently and creatively (Simmons 2008-2010). In short, a lot of things can take workers more effective, such as welcoming criticism, increasing self check and tackling opportunities. Therefore, employees choose to study certain subjects to emend their qualities and make them more effective.On the other hand, bosses can improve employees efficiency in certain ways. Firstly, bosses need to understand staff needs. For example, bosses need to have more connection with workers to make workers feel more valuable and feel that the company is like a good family (Smith 2006-2010). Moreover, Smith (2006-2010) reports that bosses can assign different type of tasks and make one day a week as casual coiffure day for workers because they need variety. Bosses can commend workers that have good qualities and prize good workers because they need to feel appreciated in their job (Smith 2006-2010). Secondly, bosses need t o come it is important to have a balanced life style for workers. tally to Smith (2006-2010), workers can overwork and neglect to look after their health.Thus, bosses should accusation about work timetables to make sure workers have adequate escaped time for leisure to relieve their stress (Smith 2006-2010). Furthermore, Smith (2006-2010) explains that bosses can throw out staff to seek their hobbies. Finally, bosses can be positive and enthusiastic nigh workers. An example to demonstrate this point is that bosses instill hope around workers because it is a positive guide for workers in the future (Smith 2006-2010). When sales are down, bosses can instill enthusiasm to raise sales so employees become more productive and effective (Smith 2006-2010). In addition, hope can push workers to move their goals, such as a higher position. In brief, managers need to know about staff needs, understand significance in balanced lifestyle and instill hope to improve employee efficiency.In conclusion, better workmanship can be affected by the qualities of employees and bosses using different ways to improve staff efficiency. These implicate listening to all opinions, up(a) self discipline and tackling all opportunities. On the management side the result can include recognizing workers needs, understanding the importance of a balance between work time and free time for staff and giving hope to workers. The business populace is a highly competitive world. If workers are more effective, it can improve company competitiveness and survival strength.ReferencesSimmons, K 2008-2010, Seven habits of highly effective employees, The Black Collegian Career Center, viewed 2 February 2010, .Smith, LH 2006-2010, Three tips for improving employee effectiveness, Personal Best Consulting, viewed 15 April 2011, .

Princess Regional Trucking Company Essay

Princess Regional truckage Company has been approached by a invitee with an opportunity that would require 120 trailers which is about 20 more than than we currently own. We atomic number 18 not sure how long the relationship with this customer bequeath last but this deal has the potential for considerable growth. I charter a great deal of information for you regarding involve options that Princess Regional Trucking Company may want to consider before going previous with this deal.The first showcase of call for to consider is the organise financing submit. This employ is single-valued functiond by lessors in capital leases if the collections of minimum lease retributions are guaranteed and the amounts of unrefundable costs are known in advance. In this type of lease the bank will buy new trucks and lease them to us quite of Princess Regional Trucking Company borrowing the money to purchase the trucks. The direct financing approach is the same as a loan. In hallow to arrange this type of lease we must show that the monthly payment will be met every month on time. This can be done by putting up additions to cover the payments just in case we cannot lease what is secured by the direct lease. Eliminating any question or doubt about the ability to cover the lease is the ultimate goal.If you would opt to go with the Capital lease option then it must accumulate one of the four criteria according to FASB ASC 840-10-25-1. There has to be a alter of ownership to the lessee by the end of the lease term, the lease contains a business deal purchase option, the lease term is equal to 75% or more of the estimated economic life of the leased property, or the present value at the beginning of the lease term of the minimum lease payments, equals or exceeds 90% of the excess of the fair value of the leased property. If any of the four criteria is met and as well as meets both of these criterias in that the lease payments have to be mediocre and the costs t o be incurred are also predictable the lease is considered to be either direct financing or sales-type (http//highered.mcgraw-hill.com/sites/dl/free/0073526878/588542/Codification_Updates.pdf)The conterminous type of lease to be addressed is a sales-type lease. Just corresponding the capital lease there are for criteria that must be met. If the even out or dealer risks profit or loss then this would be a sales-type lease. This would mean that the seller would keep the assets in their inventory magic spell the manufacturer or dealer are still earning profit or taking a loss. Under FASB ASC 840-30-35-22 the lessor must amortize the unearned income on a sales-type lease to income over the lease term to produce a constant periodic rate of return on the net enthronization in the lease.(http//highered.mcgraw-hill.com/sites/dl/free/0073526878/588542/Codification_Updates.pdf)Since the important part of a sales-type lease is the sale the initial direct costs of getting the lease is cre ate verbally off when the sale is recorded at the beginning of the lease. This would be say on the income statement as a selling expense.The final type of lease option would be an operating lease. This type of lease allows use of an asset but does not transfer ownership of the asset. The assets are anticipate to be returned at the end of the lease agreement. This lease would give Princess the sole right to use the asset however the lessee would retain all risks and rewards of ownership. It would be shown as a rental expense on the balance sheet. It is considered an asset for us and gets depreciated like any other asset. This type of lease is ordinarily short term but it can be cancelled if hireed.thank you for taking the time to review these three different types of leases for the additional trucks we need to satisfy our new customer. Since we are not certain the time soma of this relationship I would like to suggest going with the operating lease since it is more like a renta l agreement.

Summary Response Essay Instruct

In the article, snow-blinded cites reliable tell apart to successfully argue his opinion that the American education system needs to be revised in order to better coif workers for employment in the current market. In the first section of the Blinder article, he starts dour talking some much education whiz should accomplish. Blinder states, In a progressive society, such as worrisome social phenomenon dexterity elicit some strong policy responses, such as much compensatory education, stepped-up efforts at retraining, rein pushment of the social safeguard net (Blinder 9).Americans are shredding the safety net they keep on taking away reinforcements that help pep the playing field fair. According to Blinder, an effect of this is Social Darwinism, where the work force has be stick with survival of the fittest. Employers are looking for people with a high school level of education and good people sciences. Having good people bureau being able to communicate well with others it is a soft skill you must acquire. Later on in the article, Blinder talks nearly offspring. In the article he explains that offspring is, the bleedment of billets overseas (Blinder 9).Countries with impose wages are taking jobs from Americans. Blinder talks to the highest degree 3 reasons why jobs are becoming offshore. The first reason is because of simple arithmetic. The consequence reason is because of the return in technology people are now able to do jobs across seas in an efficient manner. This has a prejudicious effect on American workers, because that means fewer job opportunities. Lastly, the dep rarity of workers overseas is growing rapidly, and these workers are willing to work longer hours, for overturn pay, with few, if any, benefits. Blinder then goes on to talk more or less different types of jobs.Next in the article, Blinder discusses the different between personal and impersonal jobs. The higher compensable jobs are the personal table services that roved a specific service that cannot be provided remotely, like a plumber or a hair stylist, for example. He goes on to talk about how the American system of education is not preparing children the right way in school. Schools subscribe to them so focused on studying and memorizing for standardized testing instead of personal people skills. Blinder says how, starting in elementary schools, we need to develop our youngsters imaginations and people skills (Blinder 12).In the end he talks about education needs to better prepare children for the kinds of personal service jobs that cannot be exported. Blinder did a good job explaining his points about the workforce and about how it is changing. With every problem he presented, he argued and discussed a plan to improve that problem. For example, in relation to the personal service jobs, he wants to start children off earlier with learning people skills. end-to-end the article, Blinder did not use any confusing words or ideas he was str aightforward and explained himself. He did express his opinions, but they did not come off too strong or heavy-handed.His opinions are supported with evidence and his article is written professionally, leaving he reader clear about what he was trying to say. I agree with what Blinder is talking about in the article. We need to push kids to get a college degree, not for the measuring rod of education, but for the quality. In America, we push kids to memorize and pass standardized tests that do not help them prepare for the future. Kids need to be learning how to hold back what they learned in the real world and how to use that information to act with people. The truth is, personal jobs are higher in salary. For example, think about doctors.Many medical specialists are foreign many alienated individuals come to the coupled States to take advantage of our excellent programs in higher education and freeze in the U. S. For work. While I have no problem with this, I also worry that o ur early education system is failing students since fewer and fewer are achieving the kind of advanced education required to be a medical specialist or something similar. Have never garbled a job to someone overseas, but my best friend had to move because her dads job was offshore and they had to relocate for him to look for work. I want to be a special education teacher, which is a personal service, for now.It scares me with all this growth in technology. Look how many online schools there are now. Will one day in the future there be no teachers, provided assignments on a computer screen? We need to learn from the late(prenominal) and use it to prepare for the future in order to be successful in the workplace. What if your job is exported? In the article, Will Your Job Be Exported, by Alan S. Blinder, he discusses how job exportation has become an unfortunate reality for so many Americans. Many people are losing jobs to people from other countries. Americans have to fight to kee p personal service jobs versus impersonal services.

Having eaten what would

The daytime started out like any other 1 I had. I woke up to the sounds of my mother puttering pots and pans in our yellow-painted sunny kitchen tear downstairs. Smoothing my pajamas a bit, I went down our creaky stairs, wondering whats for breakfast and what to clothing today. I thought tautly my still unused black all overhaul with a pink print that mommy bought the other day at the mall and wondered if I would look good in it.As I got near the kitchen, the smell of my favorite toast and scrambled eggs wafted deliciously in the air. Upon reaching the open kitchen door, I greeted mom with my usual big smiling and sit facing her, who was washing the dishes that she used for cooking. Having eaten what would have fed an regular army of hungry soldiers I drank whats left of my old coffee phiz and dashed upstairs to prepare for school. Having shouted a hurried au revoir to mom and dad from across the house, I hopped to the front porch, the smell of moms yummy toast still by-l ine me on the post out.Looking up, I byword that the skies promises a good day for either iodin, with the sun promising comfortably above, and the wind softly touching the leaves of the trees which lined the sidewalk. And because I was plan to go to an orphanage after classes are dismissed for a project, I hoped the weather will last till the afternoon. With what I had just wolfed down for breakfast, I literally sang my guidance to school, getting smiles a commodious the way for my seemingly infectious good mood.The day went by uneventfully, with the exception of my hoarse economics teacher pointing out that I was looking so oftentimes outside the newly-cleaned classroom window he joked if I was wondering why it wasnt clean enough. When the bell sounded signaling class dismissal, I was one of the first to go out the room, thinking I might as well hurry up and go to the orphanage so I can go home early. This is the first time I was divergence to an orphanage and I did not k now what to expect. Little did I know that my trip to that old, run-down expression would change how I see lifetime in general from that point on.Going outside the school building, I saw that the good morning weather did not hold. It was a wet, dismal afternoon, the dolorous branches of the silver maples sweeping the ground. The orphanage was a long, dreary rectangular building, terce stories high and badly in need of repair.The outer walls were soot- blackened and potholed with grey blobs where the plasters had flaked off. A white inner core revealed by novel flaking showed up here and there. Upon entering the orphanage, I immediately sensed the distressful atmosphere of the place as it looked dark and dismal to me, but I thought that perhaps it was just the use of the building that made it seemed so.The windows were sharp and set well back in the blotchy walls. The ground foundation was comprised of the directors sleeping quarters, kitchen, dining room, administrative of fices and chapel, all machine-accessible by a corridor which ran right around the building, forming an inner rectangle and overlooking a courtyard on all four sides.However it was the lack of options in the sisterrens lives that had no choice but to grow up there strike me the most. Although the building was a better place to live in than the streets, the environment are disheartening.The profusion of a variety of flowers lining the paved course of action walk towards the main door of the orphanage did not help such(prenominal) to bring cheerfulness to the place. No pictures or posters broke the monotony. One child utter that often, the water did not turn on, and the toi permits did not always work. remote many children who have homes to call their own including me, the children had no choice around the kinds or even the amount of food, though they had an adequate diet.Each child was appoint a bed with sparsely bedding, placed in two long rows along the third floor of the building, two to each bed for children seven years old and below. The second floor was taken up by the bare classrooms where the children were taught. With only a small good turn of financial contributors, I was told that the orphanage was regularly hard pressed to care for the growing number of orphans.At the time that I spent there, I observed that the childrens day was ruled by the sound of a loud bell by its shrill ring they would know that it was time to start the afternoon prayers, or eat their main meal. I noticed most of the children have a pleading look in their eyes when they look at outsiders who insure the building. With unwavering gaze, one child, about six years old with a creamy olive skin, enormous dark eyes and a long, twinkling dark brown hair, constantly followed me around, even when I went inside the office of the orphanage director to ask him several questions.As I walked down a long hallway towards the directors office, she was like my shadow following my every step. I immediately noticed the peeling paint on the walls of the small office that the tall, kindly director invited me in, while seeing from the niche of my eye that the child has reluctantly stepped back to let the director close the wooden door. I brought out the list of questions that I prepared from my backpack, along with my small, black recorder, and I immediately started the interview to which the director answered as a lot as he can.Straightening up from the hard chair and shaking his custody while thanking him for his time, I headed outside when the bell rang for the evening meal. From all over the old building the orphans began to collect outside the dining hall. In their drab gray uniforms, they all looked the same, dreary and colorless. Just like the orphanage building itself. Thinking back, the orphanage was not a harsh place.It was just wo hung in the air like a sour smell. I never really saw my life as sad. I was blessed in so many ways that the orphans we re not, although these blessings I failed to be really thankful of until that day at the orphanage.When I got back home, I hugged my mom so tight she had an inquiring look on her face when I let her go, and smelled the appetizing aroma of dinner cooking, the pleasant smell of home. As we sat together had chicken with chardonnay and fresh herbs, I recounted my experience at the orphanage and what I saw there. In the midst of our family talk, I said a silent prayer of thanks for the blessings that I previously took for granted.Before, I thought that I lacked so many things in life. But after a day at the orphanage, I become conscious of every little thing that I am blessed with. Most especially my parents, who were sitting with me at dinner that time talking animatedly about how we could make the orphans happy, if only for a day.

Identify potential weaknesses from either the Aircraft Solutions or Quality Web Design Company Essay

In this phase you testament choose either Aircraft Solutions or Quality clear Design as the company you will unravel with. The scenarios are in Doc Sharing in the Course intention select area. You will then identify potential security weaknesses. credential weaknesses You essential choose two from the following three areas (hardware, software package, and insurance excluding countersignature policies) and identify an item that requires improve security.To define the asset or constitution with sufficient detail to justify your assessment, your assessment must overwhelm* the picture associated with the asset or policy* the possible threats against the asset or policy* the likelihood that the threat will occur (risk)* the consequences to mission critical short letter processes should the threat occur * how the organizations competitive edge will be affected should the threat occurTo clarify an item that requires improved security, you must identify maven of these items* o ne hardware and one software weakness* one hardware and one policy weakness* one software and one policy weaknessOther required elements involve* conduct sheet* APA-style* In-text citations and Reference section* stripped length 3 pages, maximum length 5 pages (not counting dwell sheet,diagram(s), references). Do not exceed the maximum length. descriptor II the Course Project (comprised of Phase I and II) Recommend solutions to the potential weaknesses from either the Aircraft Solutions or Quality Web Design CompanyIn this phase of the project you will include Part I (presumably improved as ingested based upon calendar week 3 feedback) and then you will recommend solutions for the security weaknesses you identified in the Phase I.Definition of the solution Hardware solutions must include vendor, major(ip) specifications with an emphasis on the security features, and location of placement with diagram. Software solutions must include vendor and major specifications, with an e mphasis on security features. form _or_ system of government solutions must include the complete portion of the policy that addresses the weakness identified. any(prenominal) outsourced solution must include the above details and the critical elements of the benefit level agreement.Justification You must address the efficacy of the solution in terms of the identified threats and vulnerabilities the cost of the solution, including its purchase (if applicable) and its implementation, including training and maintenance.Impact on business processes You must discuss any potential positive or negative effects of the solution on business processes and discuss the need for a trade-off between security and business requirements using three-figure rather than simply qualitative statements.Other required elements include* Cover sheet* APA-style* In-text citations and Reference section* 5 reference minimum* Minimum length of solutions 6 pages, maximum length 10 pages (not countingcover sh eet, diagram(s), references). Do not exceed the maximum lengthP.S. Phase 1 is done and attached. Just need help with phase 2.

Saladin 6e Chapter 12 Nervous Tissue

Nervous governance Set 2 Study online at quizlet. com/_6rnj1 2. What are the classifications of nerve cells? 3. What are the quad types of neuroglia in CNS? 4. What are the two types of fast axonal ravish? 5. What are the two types of neuroglia in PNS? 7. What do wag tumors arise from? 8. What do schawnn cells do in PNS? 9. What does the neuroglia or glial cells do? 10. What guides microtubules along axon? 11. What is anaxonic neuron? 12. What is anterograde transport? 13. What is astrocytes? 14. What is axonal transport or axoplasmic flow? 1.What are schwann cells? envelope facial expression fibers in PNS. produce a myeline sheath multipolar, bipolar, unipolar and anaxonic oligodendrocytes, ependyal cells, microglia and astocytes Fast anterograde and fast retrograde. Occurs at a rate of 20 to 400 mm/day Schwann cells and satellite cells. masses of rapidly dividing cells. meninges (protective membrane of CNS), Metastasis from nonneuronal tumors in other variety meat. Often gli al cells that are mitotically active throughout keep spiral repeatedly around a single nerve fiber. stand out and protect the neurons.Prevents neurons from touching eachother and gives precision to conduction pathways motor proteins (kinesin and dynein) carry veridicals on their backs while they crawl along microtubules many dendrites but no axon. encourage in visual processes movement away from the pulp down the axon maintain structure. nerve emersion factors secreted by astrocytes promote neuron growth and synapse formation 0. 5 to 10 mm/day. always anterograde. moves enzymes governs speed up of damged nerve fibers. two way passage along an axon 16. What is bipolar neuron? 17. What is dynein? 18. What is pendymal cells? 19. What is fast anterograde transport? 20. What is fast retrograde transport? 21. What is sign instalment? 22. What is Internodes? 23. What is kinesin? 24. What is microglia? 25. What is multipolar neuron? 26. What is myelin sheath? 27. What is myelinatio n? 28. What is neurilemma? 29. What is nodes of Ranvier? 30. What is oligodendrocyes? 31. What is retrograde transport? 32. What is Satellite cells? 33. What is the trigger zone? 34. What is unipolar neuron? one axon and one dendrite. motor proteins in retrograde transport line essential cavities of the brain.Secretes and circulates CSF (cerebrospinal fluid) transport moves mitochondria, synaptic vessicles, other organelles toward the distal end of the axon for recycled material and pathogens rabies, herpes simplex, tetanus, polio virus. The short section of nerve fiber amongst the axon hillock and the first glial cell the myelin cover segments from one gap to the next motor proteins in anteograde transport. (supply) soldier small, inquire macophages formed white blood cell called monocytes one axon, multiple dendrites. around common, most neuron in brain and spinal cord an insulating stratum around a nerve fiber. s segmented production of the myelin sheath. thick outermost co il of myelin sheath. contains nucleus and most of its cytoplasm. gaps betwixt the segments of myelin sheath form myelin sheathes in CNS. forms an insulating layer that speed up signal conduction movement up the axon toward the soma surround neurosoms in ganglia of PNS. provide electrical insulation around soma. perplex chemical environment of the neuron the axon hillock and initial segment single process leading away from the soma. Sensory from skin and organs to spinal cord 6. What are tumors? 15. what is axonal transport?

Market Analysis of Fortress

Table of Contents 1) executive learnor Summary4 2) Company Backg pad4 2. 1) Company Prospect4 2. 2) foodstuff Leading History5 3) Competitors compend6 3. 1) Industry stance6 3. 2) market place drawing card &8212 Broadway (in 4P points of view)6 3. 3) Market contender &8212 Gome (in 4P points of view)6 3. 4) Company f either all over6 4) External milieu Analysis7 4. 1) geographic view7 4. 2) Demographical7 4. 3) fellow Analysis7 a. Political7 b. Economic Environment8 c. Social Environment8 d. Technological Environment9 5) Consumer Review9 Dissonance-reducing buying behaviour10 6) SWOT Analysis10 a. Strengths10 b. impuissancees11 c. Opportunities12 . Threats13 7) Conclusion and Recommendations13 7. 1) rank Market and Positioning Strategies13 7. 2) trade mix architectural plans14 a)Product14 b)Price14 c)Place15 d)Promotions15 1) Executive Summary This foodstuffing cogitation is aimed to analyze the electrical instrument marketer, justification, and provide(provides ) several(prenominal) recommendations to improve its market positioning that throw out achieve its tar asks and object lenss. subsequently investigating the cur undertake stain and external environment, it is suggested to ground a sassy onward motion try that allows shelter to gain more(prenominal) attention from uptake uprs and succeed in the manufacture.It is found that the line of collective purchasing is signifi trickt on the mesh. Also, the takings of marriage summation with the economy rebounded. In the Social Aw atomic exit 18ness on the environmental well-disposed penetrate to the public. Therefore, the promotion c deoxyadenosine monophosphateaign is designed from these findings so as to conjure its private-enterprise(a)ness in the market. And, former(a) detailed findings pull up stakes be explicated in later(prenominal) subroutines. This promotion campaign is to offer a squeeze of mathematical products labelled with steep energy-saving efficienc y for the young couples planned to be marry.And, the marketing calendar as to the implementation of this promotion campaign testament be explicitly shown to execute the proposed marketing mix program. 2) Company Background fortress was accomplished for thirty six years in Hong Kong, founded in 1975 and acquired by Hutchison Whampoa modified (HWL) in 1986. It has expanded its business organisation up to just about 67 outlets hiring more than one railway yard mental faculty in Hong Kong. As for First advancer utilitys, justification is the first Hong Kong seller to offer one-stop computer memory convenience and a multi-zone in-store retail concept in this intentness.All these contri howevere to its current market offering, but not market myopia, which allows(allow? ) clients to enjoy excellent condemnation-saving obtain so as to fulfill their needs and wants. In order to publicize its new-fashioned quick-witted support concept, resistance publishes online magazin e, Wave, and a recite of free seminars on different refers including graduate(prenominal) gear-definition products, computers, digital cameras, groundwork audio and video studio argon held to educate consumers about the technology development and new products arrival in bulwark. . 1) Company Prospect Inspiring Smart Living It was introduced in 2004. Of this bosom aspiration of garrison, professional operate and advices provided by guard exit be offered to guest in order to inculcate them to start smart living. Smart living means living with the support of the advanced technology. This primarily aims at inducing consumers to alter their life sentence- era appearance to the advanced life style through leveraging advanced digital devices and internal appliances. Customer-Oriented operate and Products ProvidedTo accompany with its prospect, Fortress allocates much(prenominal) resources in providing excellent customer work and introducing a variety of products. Thus, some external organizations recognized its outstanding go. a. Customer-Oriented function The frontline module go out base on the different customers preferences to provide personalized recommendations on the partitionicular products or other amends products in After-Sale service. Some of customer services bring been first off introduced in the consumer electronics retail market, which Fortress gained several first- ingrainr advantages.For instance, Fortress was the first one to launch the 24-Month Interest Free Installment Program, Purchase-to- repair Service a PAY THE diversity policy that guarantees shoppers the lowest damages on every product every day, idol Gift List Service and an Emergency Replacement Service that guarantees final satisfaction through the second year of product life. To ensure the proud standard quality of the customer service, Fortress Academy was established to chasten the continuous learning culture and to provide comprehensive training prog ram to staff, ranging from frontline to management. . Products Offer Fortress has more than 50 suppliers that supply a long range of electronic appliance and digital products to sell in retail stores. From the supplier list of Fortress, the product differentiation is naturally high. It take aims on unvarying market to satisfy different customers needs and wants. Besides, it also manufactures its own products named as Fortress bulls eye to target the consumers with high-price reactive. 2. 2) Market Leading HistoryTo achieve the outsize scale of the market shargons, many innovative pioneering policies has(have) been taked by Fortress, and some of these policies were later also adopted by other competitors. 3) Competitors Analysis 3. 1) Industry Perspective Being a robust market leader in the electronic retailing market, Fortress develops a wide disfigurement network in the topical anesthetic market. Comparing with Fortress, Broadway is the closest market leader in the industr y with narrower customer coverage . However, Broadway and Gome atomic number 18 good at different fields. In fact, they have quite different marketing strategies.Fortress aims at developing a wide dispersal network and convenient locations for customers in order to create high accessibility to the target market. 3. 2) Market Leader &8212 Broadway (in 4P points of view) For Broadway, the marketing outline is more fashionable and fashionable. Like the topic of current TV commercials, Rock-Happy-Life, it aims to promote happiness in life with rock style, as rock style is considered as youngster music, so Broadway has given an impression to customers that it is a trendy and young brand, and aims at improving customers lifestyle by providing more digital devices.As the closest competitor for Fortress in the industry, it does not only pioneered in using celebrity as spokesman and some policies, but also follows or so the pioneering policies made by Fortress, such as the free dispor t instalment payment pioneered by Fortress. However, Fortress has also adapted some of the policies firstly made by Broadway, for example providing gift to customers. It offers products with alike brands and prices as Fortress does. 3. 3) Market Challenger &8212 Gome (in 4P points of view)Gome is the largest electronic appliance retailer in China. more than 740 outlets ar widely-spread in China, including Hong Kong outlets. Gome has seen the potential business opportunity of electronic appliance with Chinese brands in Hong Kong, so Gome invaded in this industry with Market Challenger outline to offer various the products with Chinese Brand at trim back prices, which tummy attack Fortresss weaknesses on this resistant of products and bend the leader and challenge in this market. It adopted similar promotion strategy as Fortress. 3. 4) Company ReviewStrength Fortress has won many awards, like seat of government fooling Print Ad Award 2004, My Best HK Brands 2005, the HKMA and TVB Award for merchandise Excellence, top 10 favorable brands in HK by Guangzhou Daily, etc. The market sh are is large hence Fortress is defined as Market Leader. Meanwhile, Broadway also promotes the similar brand campaign. Hence, it is defined as Market Leader. Weakness Fortress does not have much Chinese brand products. Gome provides similar home appliance products as Fortress does, but the brands are in the main China local top brands.Under this review, Gome attempts to attack this Fortresss weakness, so Gome is defined as Market Challenger. 4) External Environment Analysis 4. 1) Geographical view Hong Kong is the city with large population and high density and its concern systems also are complete and convenient. When customers want to do shopping here, they can travel to the nearest shop in sententious time. No elaboration where the shop it locates, it still have lots of potential customers nearly the shop place. It means that retailer shops may not need to open bulk of stores within the same areas, which can minimize the boilersuit operating follows.Also, the geographical advantage of the location mingled with Hong Kong and other cities in Mainland China is sure as shooting spanking to any business, in terms of logistics and tourism. 4. 2) Demographical view According to Hong Kong commercial Daily, Hong Kongs population consists of approximately 50% of middle class family. This crowd generally is well-educated, pass oning to consume and has higher procure power. In the society, they play a prodigious role as they have an enormous parting on consumption. Furthermore, according to Census and Statistics Department, thither are about 30% of people aged amid 15 and 34.Also, from the latest population nose count conducted by Census and Statistics Department shown, the number of resident at mid-class change magnitude up to 45 % of the overall working population ( refer to extension 1). The mid-class is defined as the resident who earn in the range of $10,000 up to $40,000 in their monthly income in the working population. Of these residents at mid-class level, they roughlyly ideal the secondary school certificates and more (than) a half of them completed post-secondary education.It is pass judgment this group of people will continuous to grow for a decade, which is a business opportunity for the companies selling normal goods. In recent year, the number of marriages increase from 43 thousand people in 2005 to 52. 8 thousand people in 2010. The overall trend of the marriages was increase(d) when the economy was fracture. Also, the number of households was increased by 21 thousands. These two statistics shows the(that) there was an increasing trend of a new marriages forming a new love nest. 4. 3) PEST Analysis a. PoliticalAfter financial budget 2011-2011 released, John Tsang, financial secretary, announced that the government will distribute $6,000 cash to Hong Kong permanent residents aged 18 or above. The o verall total cash amount of this policy is estimated to be around 37 billion. Minimum Wage policy is going to implement on the foremost whitethorn, 2011. This policy is purposed to set $28 per hour for all full-time and part time workers in Hong Kong. Companies anticipate that this may increase the labor cost for the companies which employ low-skilled workers. b. Economic Environment In 2011, Hong Kong economy is believed to be better than pop off year.John Tsang, Financial secretary, estimates that the economy will grow about 4% in 2011. With the low unemployment rate and the increased mid-point salary, the purchasing power of consumers will be stronger than ever. The Centa-City Index shows the living accommodations price increased to 87. 52 of 100, compared with that of 2008, which was 55. 46. It reveals the housing price is estimated to approach the highest housing price in1997. From the report on rent index in Housing conducted by Rating and Valuation Department, there was al so an increasing trend in the housing rent, which increased to around 130, compared with 100 of the index in 1999.It shows the rent was increasing during the prehistorical years. Meanwhile, The joined States Federal Reserve Board implemented a second round of quantitative easing (QE2) with 600 billion US dollars. It is expected that QE2 will underrate value of US dollars. Finally, Hong Kong currency will be depreciated collect to the colligate exchange rate system. Also, Renminbi (RMB) continues to appreciate year by year. If the tourists from other countries, particularly mainland china, purchase goods in HK, they will enjoy the currency depreciation.Thus shopping in HK is so attractive to them but, for local resident, the inflation rate is anticipated to ferment sincere in the near future. However, in March 2011, a serious earthquake in Japan has destroyed lots of factories. Japan will guide a long time to recovery all. Yet, most of electronic components are made by Japan corporations. It is expected that these components may be shortage in the future, so the final goods of these components, such as digital cameras and notebook, are also expected to be out of stock.The recent investigating of overall economic situation in Hong Kong, which was conducted by Census and Statistics Department, gross domestic product per capita was 25430 U. S dollar and the number of visitor was 36 millions, around 50% of that was Mainland visitors. It is expected that the Hong Kong economy will grow steadily. Moreover, on 3rd May 2011, Census and Statistics Department announced the over-night visitors spent around $6700 HKD on average, whilst non-over-night visitors spend about $1800 HKD on average.Most of the retailers believe that the number of visitors will still increase continuously, and their consumption will definitely confirmatively affect to their profits. c. Social Environment The Collective Purchase concept has been recently developed on the mesh, which a l arge group of people who have a same engross on the specific product creates a stronger buyer power to the seller so as to force the seller to offer a discount by buying a large amount of the same item. However, this kind of strategy may encourage the consumers to wait until the success of the group formation.According to the report of WenWeiPo daily on 13rd Mar 2011, 82 billion U. S. dollars worth of retail business is achieved through online transaction, which was about 1/10 of the retail industrys trade. With the establishment of Taobao. com, the online shopping model of B2B, B2C and C2C has been developed well. The interaction of the business activities between Mainland Cities and Hong Kong is stronger than ever. More Hong Kong consumers are willing to order the goods on Taobao. com, because the products a great deal are at lower prices than the retailer outlets in Hong Kong.And, more Mainland onliners are willing to spend silver on Taobao. com to purchase the goods of Hong Kong local brands. This can be seen that the online business does not just only serve the local consumers only, but also the national consumers. The investigation of the number of hours spending on the internet conducted by Synovate, a marketing research company, shows the average proceeding spending on the internet rose from 136 minutes to 145 minutes, during past(a) 4 years. On the contrary, the average time spending on TV was less than that on the internet.Therefore, people tend to spend more time on the internet. People start to cultivate a colour environment. more of them attempt to choose the electronic appliance with low electricity consumption to save the environment. Being environmental-friendly, more companies start to implement environmentally sustainable strategies and practices, such as recyclable packaging, better pollution controls, more energy-efficient operations and so on. This can help companies to improve its(their) image and reputation. d. Technological Envi ronmentOnline obtain has become popular to the society, in particular the advanced technology of mobile resound and the mobility internet services are widely used in Hong Kong. Hence, many companies have started to setup a website to operate their business on the internet at the same time. The product life of a digital product is expected to be shorter collect to the fast development of a new product model and technology . quickly replaced in a short period. The main reason is that the company frequently promotes the new product in order to compete with other rivals.For instance, IPad1 has already been implemented in last year, but now IPad2 is introduced in this year. It is estimated that the competitiveness in digital products will be more and more intensive in the coming future. 5) Consumer Review Consumer involvement of buying home appliances is mainly determined by, a) previous experience, b) interest and c) comprehend chance of negative consequences a. Previous experienc e As the functions of home appliance are developed to be more advanced time by time, consumers may not be always old(prenominal) with the new latest functions when a brand-new product is launched to the market.Hence, it requires consumers to spend time on searching its learning internally and externally on the brands differences of the home appliance products to deliberate its unfamiliar functions in a familiar product category. b. Interest Consumers interests can be derived from the Maslows hierarchy of needs. groundwork appliances aim at assisting the consumers daily life. This can be referred to the physiological needs, safety needs and social needs. Of physiological needs, rice cookers and microwaves are typical example(s) of consumers need recognition.Other electronic appliances, such as communication devices, can be fulfilled their social needs that interact with others. Safety concern of home appliances is always an importance factor to influence their buying decision, e modifiedly for the consumers who are married couples with children at the Family life-cycle stage. c. Potential risk of negative consequences Price is the profound factor for the perceived risk of negative consequences, situation and social visibility, and they are directly related to the price as the price of the product increases, so does the level of involvement.Some of the large home appliance, such as refrigerator and television, are set to be at higher prices thence the tolerance of the risk of negative consequences will be lower. With home appliances at higher prices, consumer lots requires longer length of time to make a decision. Thus, the level of consumer involvement can be concluded as relatively high. Dissonance-reducing buying behavior The price of electronic appliance is ranging from a couple of(prenominal) hundred up to several thousands, and consumers purchase them infrequently.Moreover, the products among electronic appliance retailer industry are perceived wit h few brands differences with the major competitors. For instance, Fortress and other competitors provide the similar electronic appliances and brands. The products and services provided by Fortress and Boardway are similar, so there is few brand difference. Because of this, the consumers behave as Dissonance-reducing buying behavior and mainly response to the after-sale services, discount and promotion campaigns to make their purchasing decision. 6) SWOT Analysis . Strengths exactively distributed retail stores in Hong Kong From the geographical view, the population density is relatively high in Hong Kong therefore the number of outlets may not need to be widely distributed. Fortress is one of the leading retailers of electronic appliances in Hong Kong with over 67 outlets, which the accessibility for consumers is high. Thus, the channel power is created towards the suppliers, which can enjoy the competitive advantage of this channel partnering, and the setup and operation cost a re optimized efficiently.As a result, consumers can enjoy the optimal price. Reliable serve Mix due to Excellent Comprehensive Training For retail market, service is heterogeneous and vital to the retail market. Fortress emphasizes on the personal selling, so it set up a Fortress Academy to provide a thorough and lengthy staff training program for frontline gross revenuepersons on frontline consumer service, technical acquaintance and management skill. By joining this program, staffs can be inculcated with legal customer service, in-depth products knowledge and appropriate management skills.Accordingly, experienced and enthusiastic staff serves the customers confidently and convince the customers properly, and so they are the most valuable asset to Fortress. Additionally, Fortress developed smart living, therefore the products displayed in outlets are mostly like to be more advanced technology. Referring to the product life cycle, the new launched products should be displayed w ith an informative promotion strategy, so Fortress staff is(are) always well-prepared from their trainings. Fortress is a customer-orientated company. It provides differentiated after- sales services to customers.They include 24-month interest free barge inment to release consumers burden Purchase-to-Play service to plan and install AV products for consumers 10-days Money Back Guarantee to strengthen consumers arrogance towards its products. Furthermore, Fortress provides mobile phone insurance to consumers, which can raise consumers confidence in purchasing mobile phone in Fortress. Meanwhile, consumers can get the refund or exchange if they were unsatisfied with the products. The outstanding services are highly recognized and awarded, as in Best Customer Services Award and Hong Kong Merchant of Integrity, by media and other xternal associations, which consumers should comfort with its services and integrity. Sole Agency Advantages Fortress has a number of exclusive agents to ch arter in a line of business without competition. For instance, Fortress gained the exclusive advantage from Stiebel Eltron, which mainly produces water heaters (See Reference), and launched the promotion campaign of limited quantity with it. During the past years, Fortress carried out this strategic alliance along with a number of brands, as in HPC and Hissense, to enlarge its market per centums and the product category is intensify more than the other competitors one .Since some consumers may have fealty to some specific brands, Fortress will be the only distribution channel for them to purchase. This certainly brings a stronger bargaining position in Fortress. b. Weaknesses vexed to differentiate from competitors Variety of products, quality of products and sales service, proficiency of products knowledge, and distribution of stores of Fortress are similar to its competitors, as in Boardway. It is easy for consumers to seek for complements from competitors due to the low switc hing cost.Moreover, consumers (have difficulty in) are difficult to distinguish between Fortress and its competitors, since Fortress focus on targeting the mass market and all previous unique marketing strategy were quickly adopted by other market followers. Consequently, consumers may switch to other retailers based on souvenir, ad-hoc promotion or discounted price but it is not merely because of the brand of Fortress. Multifarious Products Offers Qualified products with low selling price are given over to be more popular when the economy is downturn.Since the manufacturing cost and the savey bung of products made in China are lower, the listed prices of Chinas brand products are lower. For these reasons, Fortress may lose some price sensitive consumers due to narrow range of products from Chinas brand. One of its competitors, Gome electrical Appliances, is offering qualified Chinas brand products with low price. Frontline salespeople are educated with basic and general produc ts knowledge, which is not specific enough. Most buyers, in particular the beginners and learners, can be satisfied with the sales service.Nonetheless, some professionals may be discouraged by salespeoples limited products knowledge. Also, the professional specific components of a product, such as camera lens, are uncommon to display in Fortress. Consequently, Fortress may potentially lose these digital professionals, who may consume frequently. High Inventory Cost of Bulk Unsold Items For the unsold electronic Appliance, they occupy large storage space, so it leads to higher inventory cost to store them. Compared with other electronic appliance companies, Fortress targets mass market, so various electronic appliances at bulk size will be offered.However, when these items are unsold, Fortress suffers a significant inventory cost and cannot practice the cash flow appropriately. Hard to Hold Customer Loyalty Compared with the direct closest competitor- Broadway, Fortress has not lau nched the membership programme to build up the long term human relationship and loyalty with customer in retail outlets, although there is a membership programme for the customer to do online shopping. From this, the customer loyalty may not be solidified strongly due to the weaker Customer Relationship Management.Even though Fortress co-operates MoneyBack (??? ) to promote different kinds of special offers to the MoneyBack owners, this promotion channel of non-personal communication is simply not wide-spread to the target customer causing the promotion strategy and AIDA model may not be effective as expected. c. Opportunities Extra HKD$6,000 allowance Hong Kong government proposed to distribute 6,000 for apiece citizen who is aged 18 or above. It can absolutely induce citizens, especially youngsters, to consume more.From Hong Kong China News Agency survey shown, about 40% of respondents aged between 18 and 30 who prefer to spend this specie on their favor digital products includ ing iPhone and cameras, therefore it is definitely a significant potential opportunity to retailer companies. Trend of collective buying Youngsters in Mainland China, Taiwan and Hong Kong prefer collective buying through the internet earlier than purchasing in retail shops. According to the Phoenix News, there is a large potential booming trend of collective buying.They can purchase products in a special discount throughout the collective buying. Fortress can take the advantage of the trend to expand the market share in Hong Kong and to promote its products simultaneously. By using the developed and faultless online sales platform, Fortress can implement the idea of collective buying inexpensively. Green concept In recent years, publics concern on environmental issue has been depend upond. Companies like CLP Power Hong Kong Limited and EPS Company have adopted policies to promote their company products and services.For instance, CLP has launched several programs like Old Appliance s cycle Program and Energy Saving Proposal provided from their professionals besides, EPS has launched the EPS iDo to promote the donation to go under trees in Hong Kong urban districts, ever since the program was launched they have already lay more than 2600 trees. By employing green concept, companies can develop a positive image towards public and create a sustainable company income in the future. d. Threats Loss of Japanese suppliers Owing to the disastrous earthquake in Japan, most of the electronic suppliers were suspended.The cost of related complements may increase due to the high demand. In the meantime, the cost of products may be raised and, consequently, Fortress may earn less. Vertical Channel Conflict Online business has been adopted by companies including the direct suppliers. Online retail business can easily be substituted by these mature shopping platforms. Thus, most competitors attempt to prevent from this online business to subjugate vertical channel conflic t. It is because suppliers may directly distribute their product though the internet channel.All these may affect the online business of Fortress. 7) Conclusion and Recommendations 7. 1) Target Market and Positioning Strategies The purposed promotion campaign aims at targeting those who planned to get married and are going to purchase or renovate their houses aged between 27 and 37 in the coming 6 months. The reasons why this fraction is chosen are because the targeted customers are most likely to purchase numerous new home appliances therefore they have the highest possibility to contribute revenues to Fortress.This target segment is derived from the above analysis with supporting figures and facts, thus it is measurable, accessible and actionable. unwed couples can enjoy discounted prices through this promotion campaign. This campaign consists of bundle set strategy and niche marketing strategy. To further illustrate, the idea is that the target customers will be acknowledged t his package through different promotion carry to motive the collective buying behavior on Fortress online shopping website. This package consists of three product categories.It allows customers to select one product in each category of A, B and C on a unreserved basis with limited time and quantity. Goal & Marketing objective This package is purposed to optimize the inventory spaces and the warehouse management efficiency. It generally is for consumers to select the three most favorite products from the product list of swear out machine, refrigerator and TV respectively. The product list is suggested to contain clearance items with energy-saving label, since the Green environmental friendly starts to penetrate to the public.This package is suggested to offer special discounts to fiance couples, so as to build up a long term relationship with them. By launching this, it is expected to increase the market share by 6% and significantly increases the revenue by 8% in a short time. 7. 2) Marketing mix programs a) Product This promotion mainly emphasizes on cleansing the warehouse, which is one of the weaknesses of Fortress, so the product list should contain high and low brands of home appliances with bulky size, such as air conditioner and washing machine, in each category of the product list promoted.The quantity in each category should be sold based on the number of products left in the warehouse. The selected products in each category will be reserved by customers on first-come-first-serve basis. b) Price The bundle determine strategy & Promotional Pricing The promotional pricing strategy is applied to the package, this temporarily promotion to offer discounts from normal prices for increasing sales and reducing inventories. The bundle pricing strategy is implemented in this campaign promotion to offer discounted price by purchasing a bundle of home appliances promoted package.Based on political analysis, a couple will determine HKD$12,000 from HKSA R government. This policy can induce unmarried couple to consume in this campaign. The bundle price of television, washing machine and refrigerator (A+B+C) is set to be HK$13,140, which means love forever in Cantonese implication. c) Place As for Market factors, the fiance couples would likely own or rent a new house for their new life, so Fortress may promote its campaign through the channels of wedding services as follows. Physical distributionStrategic Channel AlliancesFortress can use the existing channels to promote this campaign. For instance, Fortress may co-operate with wedding consulting companies, solicitors, inner design companies and property agent to deliver this message, since the target customers may go through these two channels to organize their wedding. All these purposed channels need to setting an agreement Moreover, according to the investigation of the time spending on the Internet, people spent their time on the Internet more than that of TV.Thus, Fortress may consider the Internet advertisements to draw the target customer attentions, and this is much cheaper than the TV ads. There are some existing famous forums, such as HK Discuss Forum and Uwants, to discuss the plan for wedding issues. Hence, Fortress may advertise its campaign to these forums and support the environmental friendly trend. For other competitors, many of them have not established the online store on the internet and mainly focus on the digital devices rather than home appliances therefore this promotion campaign is difficult to be imitated due to the barrier of entry.Logistics After the end of campaign, Fortress will consolidate all the ordered products and deliver them in a short time, so it lowers the transportation cost, and it fully implement the logistics resources. Make use of social network The popularity of the social network, such as Facebook, can be shown by the statistic report of Facebook in year 2010. It was account that the number of Facebook user i n Hong Kong on fall 31st 2010 has reached 3. 67Millions people. Since the winnow pages of Fortress on Facebook has been established 2 months ago, the number of fans was only around 1650 people who Like this page.The effectiveness is not explosive enough to arouse the attention of the public. Therefore, it is suggested that, in order to grasp the channel effectively, when the pages on Facebook reach a certain amount of fans, Fortress will offer coupons or gifts through their e-mail addresses. With more people Like this page, this channel can raise the awareness of a new product arrival effectively and efficiently with several other promotional channels together. d) Promotions Informative promotion through online channel and strategy alliances Posters with the detail of the program are suggested to be posted on the Facebook communication channel.Fortress can make use of this online irregular communication platform in order to convey the most updated information to the customers. B esides, in order to arouse peoples interest on this program, all of the retail shops will display the promotion pecker on the eye-catching position. Moreover, leaflets will be distributed to the marketing alliances mentioned in the previous part these leaflets will be displayed in their information desk or even attached to their promotion documents. Emotional appeals on the promotion campaignIt is recommended to use emotional appeals to move the fiance couple. In the poster, it is suggested to use the emotional slogan emphasizing on the eternity love and the care of husbands towards the wife to touch the target customers. 8) Marketing Calendar 9) Appendix Appendix 1 Extract of 1/2011 nation Report, Census and Statistics Department Appendix 2 Extract of Marriage numbers in Hong Kong from Census and Statistics Department Appendix 3 Poster suggested to be used in the promotional campaign Appendix 4Extract of property price movement between 2002 and 2010 by Centaline Property Appendi x 5 bill 30 countries with highest number of Facebook users (31st Dec 2010 data from Facebook) Rank Country human activity of Facebook users Dec 31st 2008 Number of Facebook users Dec 31st 2009 Number of Facebook users Dec 31st 2010 12 month fruit % 24 month growth % 1 USA 42,078,960 101,303,240 145,749,580 43. 90% 246. 40% 2 Indonesia 897,040 14,681,580 32,129,460 118. 80% 3481. 70% 3 UK 14,937,180 22,625,300 28,661,600 26. 70% 91. 0% 4 Turkey 7,934,340 16,943,780 24,163,600 42. 60% 204. 50% 5 France 6,587,240 14,290,700 20,469,420 43. 20% 210. 70% 6 Philippines 390,700 8,387,560 18,901,900 125. 40% 4738% 27 Hong Kong 1,458,520 2,727,980 3,673,580 34. 70% 151. 90% 10) Reference 1 Broadway Company Background http//www. broadway. com. hk/node/502 2 Broadway Shop locater http//www. broadway. com. hk/shop 3Centaline Property Centadata http//www. centadata. com/cci/cci. htm 4CLP Hong KongOld Appliance Recycling Program ttps//www. clponline. com. hk/myHome/EcoLivingIdeas/Re cyclingProgram/Pages/Default. aspx? lang=en 5CnYes. com iPad2?? 5????? http//news. cnyes. com/Content/20110418/KDW8J0QVCEX16. shtml 6 Fortress homepage Company Background http//www. fortress. com. hk/fortress/ satiate/ABOUT_US/en/index. html? hs_ctn_ref=ABOUT_US 7 Fortress Store Locator http//www. fortress. com. hk/fortress/jsp/sys/Sf_render. jsp? hf_s_id=FT11&hf_srv_id=Nv_fstore_loc&hf_rand=2107567796. 8Gome Electrical Appliances Holding Limited Homepage http//www. gome. com. k/ 9Hong Kong Commercial Daily ???????? http//www. hkcd. com. hk/content/2010-06/07/content_2536481. htm 10 Hong Kong Headline Daily ?? 49%??????? http//news. hkheadline. com/dailynews/content_hk/2011/01/14/136085. asp 11Hong Kong information Services Department News Release http//www. info. gov. hk/gia/general/201104/13/P201104130221. htm 12Hotpool poster of DHE SL http//www. hotpool. com. hk/msg. php? id=234 13 Nick burcher Latest Facebook usage figures http//www. nickburcher. com/2011/01/facebook-u sage-statistics-dec-31st-2010. tm l 14 SingTao ??????? 610???? http//hk. news. yahoo. com/article/110309/3/n4m8. html 15 Wenwei ??????????? http//info. wenweipo. com/index. php/? action-viewnews-itemid-43284 16Hong Kong China News Agency ??????????????? http//www. hkcna. hk/content/2011/0331/93831. shtml Group photos Ivan Alen Raine sound Ting Phoenix Jessica Michael Janet &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212 1 . http//www. broadway. com. hk/shop (Shop location distribution) 2 . http//finance. ifeng. com/money/wealth/millionaire/20110401/3800251. shtml